{"id":5122,"date":"2015-08-04T15:40:04","date_gmt":"2015-08-04T15:40:04","guid":{"rendered":"http:\/\/localhost\/Asthma\/benjamin-moore-natura-now-certified-asthma-allergy-friendly\/"},"modified":"2015-08-04T15:40:04","modified_gmt":"2015-08-04T15:40:04","slug":"benjamin-moore-natura-now-certified-asthma-allergy-friendly","status":"publish","type":"post","link":"https:\/\/asthmaandallergyfriendly.com\/USA\/benjamin-moore-natura-now-certified-asthma-allergy-friendly\/","title":{"rendered":"Benjamin Moore Natura\u00ae Now Certified Asthma & Allergy Friendly\u2122"},"content":{"rendered":"

Natura Helps Families Avoid Common Triggers While Painting<\/strong><\/p>\n

July 14, 2015 08:00 AM Eastern Daylight Time
MONTVALE, N.J.–(BUSINESS WIRE)–Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced its most environmentally friendly paint, Natura\u00ae, has been Certified asthma & allergy friendly\u00ae<\/span> by the Asthma and Allergy Foundation of America (AAFA). This certification comes on the heels of Natura becoming the 2015 Product of the Year in the interior paint category and being Cradle to Cradle Certified\u00ae Silver earlier this year, making Natura the most decorated paint by Benjamin Moore.<\/p>\n

“With zero emissions and no harsh fumes, Natura truly is an eco-friendly paint that delivers on performance and color integrity.”<\/p>\n

Asthma and allergies affect more than 370 million people worldwide, with 70 million in the United States alone. In 2006, AAFA collaborated with Allergy Standards Limited (ASL), an international physician-led certification company, to establish a scientific program to vet and identify consumer products that are more suitable for people with asthma and allergies.<\/p>\n

“This is the latest step in our long history and commitment to manufacturing green paints that are safer for your family and the environment,” said Chris Connelly, Director of Brand Management, Benjamin Moore. “With zero emissions and no harsh fumes, Natura truly is an eco-friendly paint that delivers on performance and color integrity.”<\/p>\n

The asthma & allergy friendly\u00ae<\/span> Certification Program independently tests and identities consumer products that are more suitable for those living with asthma and allergies. Natura earned the certification with low odor, zero emissions* and zero volatile organic compounds (VOCs)**.<\/p>\n

“We are proud of the scientific achievement that Benjamin Moore has made with this paint,” said Mike Tringale, Senior Vice President of External Affairs for AAFA. “Now every family can be confident they are creating a healthier home when painting.”<\/p>\n

To achieve a preferred design aesthetic, Natura is available in three finishes: Flat, Eggshell and Semi-Gloss. To locate a nearby Benjamin Moore retailer and learn more about this certification, visit: http:\/\/www.benjaminmoore.com\/en-us\/for-your-home\/natura-asthma-allergy-certification.<\/p>\n

*Zero emissions – No VOC emissions detected according to CDPH\/EHLB\/Standard Method V1.1, 2010<\/p>\n

**Zero VOC according to EPA Method 24<\/p>\n

About Benjamin Moore<\/strong><\/p>\n

Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura\u00ae, Regal\u00ae Select, ben\u00ae as well as the most environmentally friendly premium paint in the marketplace today, Natura\u00ae. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Natura Helps Families Avoid Common Triggers While Painting July 14, 2015 08:00 AM Eastern Daylight TimeMONTVALE, N.J.–(BUSINESS WIRE)–Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced its most environmentally friendly paint, Natura\u00ae, has been Certified asthma & allergy friendly\u00ae by the Asthma and Allergy Foundation of America (AAFA). This certification comes on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[193],"tags":[],"class_list":["post-5122","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"yoast_head":"\nBenjamin Moore Natura\u00ae Now Certified Asthma & Allergy Friendly\u2122 | Asthma & Allergy Friendly Certification Program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asthmaandallergyfriendly.com\/USA\/benjamin-moore-natura-now-certified-asthma-allergy-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benjamin Moore Natura\u00ae Now Certified Asthma & Allergy Friendly\u2122\" \/>\n<meta property=\"og:description\" content=\"Natura Helps Families Avoid Common Triggers While Painting July 14, 2015 08:00 AM Eastern Daylight TimeMONTVALE, N.J.–(BUSINESS WIRE)–Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced its most environmentally friendly paint, Natura\u00ae, has been Certified asthma & allergy friendly\u00ae by the Asthma and Allergy Foundation of America (AAFA). 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