{"id":5051,"date":"2017-12-05T10:46:27","date_gmt":"2017-12-05T10:46:27","guid":{"rendered":"http:\/\/localhost\/Asthma\/brand-promises-for-healthier-homes-an-interview-with-jill-mathis-brand-manager-at-bona\/"},"modified":"2019-08-23T11:08:08","modified_gmt":"2019-08-23T11:08:08","slug":"brand-promises-for-healthier-homes-an-interview-with-jill-mathis-brand-manager-at-bona","status":"publish","type":"post","link":"https:\/\/asthmaandallergyfriendly.com\/USA\/brand-promises-for-healthier-homes-an-interview-with-jill-mathis-brand-manager-at-bona\/","title":{"rendered":"Brand Promises for Healthier Homes: An interview with Jill Mathis, Brand Manager at Bona"},"content":{"rendered":"<p><em>It\u2019s no secret that consumers are demanding products that are safer and healthier for themselves and their families. But many brands are capitalizing on this by making health claims that are scientifically unfounded. What separates the companies that are delivering on their brand promise from the ones that are not, and how can companies tighten their messaging to cut across the noise?<\/em><\/p>\n<p>Here I interview leaders, brand managers, and marketers who are part of a global movement towards healthier products that are rooted in rigorous science. In this interview, meet\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/jill-mathis-432984143\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jill Mathis<\/a>, Brand Manager at\u00a0<a href=\"https:\/\/us.bona.com\/home.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Bona<\/a>, a company leading the way in hardwood floor care.<\/p>\n<p><em><img decoding=\"async\" style=\"margin-left: 10px; float: right;\" src=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/images\/bona-logo-2018.png\" alt=\"bona logo\" \/><\/em><\/p>\n<p><strong>CS: What factors are most important to achieve your Corporate Social Responsibility goals in 2018?<\/strong><\/p>\n<p>JM: As a strong believer in sustainability and social responsibility, Bona is always innovating and progressing in our Corporate Social Responsibility (CSR) journey. In an effort to strengthen our position as a responsible corporation we have strengthened our focus on safety, health, and the environment over the past few years. CSR permeates everything we do from our products to our facilities to everyday operations. Bona\u2019s CSR strategy for 2018 has set measurable targets in sourcing and logistics, business, employees, products and society.<\/p>\n<p><strong>CS:\u00a0<\/strong>W<strong>hat industry trends are you seeing in terms of health products, Eco-friendly, sustainability, and use of marketing words like hypoallergenic\/green?<\/strong><\/p>\n<p>JM: It\u2019s no secret that for the past few years terms like \u201csustainable, green and eco-friendly\u201d have increased in popularity and visibility in marketing campaigns. Yet consumers are savvy and know when a product or brand is \u201cgreen-washing\u201d versus offering an authentic product or service aimed at sustainability.<\/p>\n<p><em>Note: Green-washing is an industry term for when \u2018green PR\u2019 or \u2018green marketing\u2019 is deceptively used to promote the perception that an organization\u2019s products, aims or policies are environmentally friendly.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>CS: How do third-party Certification Marks help you achieve these goals?<\/strong><\/p>\n<p>JM: Third-party certification lets homeowners know that not only is Bona working toward green, sustainable, eco-friendly solutions, but that we are proving it by allowing our products to be tested by certifying organizations.<\/p>\n<blockquote><p>\u201cValidation is key in any industry, and it\u2019s even more important for products that consumers purchase.\u201d<\/p><\/blockquote>\n<p>For a number of years, Bona has made a commitment to partner with proven third-party certification organizations for our products. Of course, Bona\u2019s Free and Simple Hardwood Floor Cleaning product is certified\u00a0<span style=\" \"><a href=\"http:\/\/www.asthmaandallergyfriendly.com\/USA\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong><em> Asthma &#038; Allergy Friendly<\/em><\/strong><\/a><\/span><em><span style=\" \">\u00ae<\/span>\u00a0<\/em>by the\u00a0<a href=\"http:\/\/www.aafa.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Asthma &amp; Allergy Foundation of America<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.allergystandards.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Allergy Standards Ltd<\/a>. Bona was also the first manufacturer in the industry to offer a complete hardwood floor finishing and care system that is\u00a0GREENGUARD Gold Certified.Recently, our commercial cleaning products were certified by The Green Seal, the nation\u2019s premier eco-label, symbolizing transparency, integrity, and environmental leadership. These are just the beginning of Bona\u2019s ongoing commitment to upholding our commitment to the environment and our consumers.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><strong>\u201cAsthma and allergies as well as scent sensitivity have become a concern.\u201d\u00a0<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>CS: What health concerns do your customers have when shopping for products and services you provide?<\/strong><\/p>\n<p>JM: Today\u2019s homeowner is looking to limit the number of chemicals in the home. Long gone are the days of a home \u201csmelling\u201d clean. Asthma and allergies as well as scent sensitivity have become a concern. Additionally, consumers want products that work without leaving harsh toxins or residue behind. On the finishing side, consumers want to avoid the dust and smell of refinishing a hardwood floor. Bona\u2019s waterborne finishes and dustless sanding machines limit the amount of dust and smell in a home.<\/p>\n<p><strong>CS: Do you have any Customer Testimonials you\u2019d like to share?<\/strong><\/p>\n<p><em>\u201cLove that Bona is\u00a0<span style=\" \"> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/span>! HUGE plus for me!!!!\u201d<\/em><\/p>\n<p><em>\u201cI love this stuff! We have a house full of hardwood floors and Bona is the cleaner of choice. I\u2019m super sensitive to the smells and chemical in cleaners and have no reaction to this at all. Also unlike other more \u201cnatural\u201d cleaners it actually does a great job at cleaning the floors!\u201d<\/em><\/p>\n<p>\u201cHaving two kids with allergies, I\u2019ve found that dusting and mopping daily helps keep the symptoms down!\u201d<\/p>\n<p><em>\u201cTry avoiding unidentified \u201cfragrance\u201d in products, or choose fragrance-free.\u00a0Synthetic fragrances can trigger asthma and may contain hormone-disrupting chemicals. Instead of masking unwanted odors with fragrance, tackle the source.\u201d<\/em><\/p>\n<p><strong>CS<\/strong>: Thank you<\/p>\n<p><strong>About Bona:<\/strong>\u00a0Bona is an innovative, environmentally-conscious company dedicated to creating beautiful floors since 1919. Bona US, the North American subsidiary of BonaAB in Malm\u00f6, Sweden, manufactures and distributes floor and home care products in more than 70 different countries all over the world. From residue-free hardwood floor cleaners to a beautiful array of stains and high durability finishes, consumers, distributors and contractors trust Bona.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that consumers are demanding products that are safer and healthier for themselves and their families. But many brands are capitalizing on this by making health claims that are scientifically unfounded. What separates the companies that are delivering on their brand promise from the ones that are not, and how can companies tighten  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[193],"tags":[],"class_list":["post-5051","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Promises for Healthier Homes: An interview with Jill Mathis, Brand Manager at Bona | Asthma &amp; Allergy Friendly Certification Program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asthmaandallergyfriendly.com\/USA\/brand-promises-for-healthier-homes-an-interview-with-jill-mathis-brand-manager-at-bona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Promises for Healthier Homes: An interview with Jill Mathis, Brand Manager at Bona\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no secret that consumers are demanding products that are safer and healthier for themselves and their families. 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