{"id":5037,"date":"2018-11-05T16:57:19","date_gmt":"2018-11-05T16:57:19","guid":{"rendered":"http:\/\/localhost\/Asthma\/aafa-and-allergy-standards-host-allergy-summit-to-elevate-industry-and-consumer-perspectives-to-improve-products-for-allergy-aware-consumers\/"},"modified":"2019-05-22T10:54:16","modified_gmt":"2019-05-22T10:54:16","slug":"aafa-and-allergy-standards-host-allergy-summit-to-elevate-industry-and-consumer-perspectives-to-improve-products-for-allergy-aware-consumers","status":"publish","type":"post","link":"https:\/\/asthmaandallergyfriendly.com\/USA\/aafa-and-allergy-standards-host-allergy-summit-to-elevate-industry-and-consumer-perspectives-to-improve-products-for-allergy-aware-consumers\/","title":{"rendered":"AAFA and Allergy Standards Host Allergy Summit to Elevate Industry and Consumer Perspectives to Improve Products for Allergy Aware Consumers"},"content":{"rendered":"

New survey results demonstrate significant competitive and market differentiating opportunities for retailers and manufacturers to help consumers make informed choices about products that impact their lives<\/em><\/p>\n

WASHINGTON, D.C., November 1, 2018 <\/strong>\u2014 The Asthma and Allergy Foundation of America (AAFA) in partnership with Allergy Standards Limited (ASL) announced findings from a new market research survey aimed at better understanding patient and consumer awareness, perceptions and values of certified products and the Asthma & Allergy Friendly\u00ae<\/strong> Certification Program, as well as buyer behaviors and demands.<\/p>\n

In the United States alone, there are over 60 million people managing allergies or asthma, which is more than cancer, diabetes and heart disease combined1. Asthma, in particular, accounts for more than 14.2 million doctor\u2019s office visits2 in addition to being the leading cause of missed school days among children 5-173 and third-leading cause of hospitalizations among children younger than 154.<\/p>\n

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otable findings were presented as part of the Allergy Summit in New York City, co-hosted by AAFA and ASL, which convened a broad range of retailers, thought leaders, influencers, patients as well as Asthma & Allergy Friendly\u00ae<\/strong> Certification Program clients to highlight the value of Certification for the allergy aware consumer.<\/p>\n

\u201cThese survey results demonstrate a clear consumer benefit and industry leadership opportunity for retailers and manufacturers committed to helping control and reduce asthma and allergy triggers in the home,\u201d said Kenneth Mendez, AAFA President and CEO. \u201cConvening a cross-section of industry, patient and advocacy representatives at the Allergy Summit presented a strategic collaboration and engagement opportunity. Stakeholders could align on a shared path forward on ways to lessen the burden of disease for people with asthma and allergies.\u201d<\/p>\n

The value of the Asthma & Allergy Friendly\u00ae<\/strong> Certification Program was recognized by consumers, 78% of those surveyed were more likely to trust a product if it has an independent third-party certification from a nonprofit organization like AAFA5. Top benefits of using Certified Asthma & Allergy Friendly\u00ae<\/strong> products\/services, included reduction of their, or their family\u2019s, exposure to allergy triggers (63%) as well as improvement of air quality in their home (53%)5.<\/p>\n

\u201cIt is critical that consumers have the ability to make informed choices about the products they purchase that impact their daily health and lives, especially in their homes,\u201d said John McKeon, CEO of Allergy Standards Limited. \u201cConsumers can have the confidence that every product Certified Asthma & Allergy Friendly\u00ae<\/strong> has been rigorously tested against criteria designed to address the triggers of asthma and allergies and to improve\u00a0indoor air quality.\u201d<\/p>\n

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Other key findings of the survey included:<\/p>\n