{"id":5035,"date":"2019-03-14T13:31:23","date_gmt":"2019-03-14T13:31:23","guid":{"rendered":"http:\/\/localhost\/Asthma\/reducing-allergens-begins-in-the-bedroom\/"},"modified":"2019-04-16T10:26:39","modified_gmt":"2019-04-16T10:26:39","slug":"reducing-allergens-begins-in-the-bedroom","status":"publish","type":"post","link":"https:\/\/asthmaandallergyfriendly.com\/USA\/reducing-allergens-begins-in-the-bedroom\/","title":{"rendered":"Reducing Allergens Begins in the Bedroom"},"content":{"rendered":"<h3>Popular Serta Smart Defense Pillow Now Certified <span style=\" \"> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/span><\/h3>\n<p>WASHINGTON, D.C.\u00a0(March 14, 2019)\u00a0\u2013 The Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL)\u00a0are pleased to announce the Serta Smart Defense pillow has earned the <span style=\" \"> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/span><strong>\u00a0<\/strong>Certification. The pillow is a great addition to the robust line of<strong>\u00a0<\/strong>Certified bedding products in the program.<br \/>\nThe <span style=\" \"> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/span> Certification Program, administered by AAFA in partnership with ASL, is an independent program created to scientifically test and identify products for people with asthma and allergies to create a healthier home.<br \/>\n\u201cBedding like pillows and mattresses can act as a reservoir for common household allergens and negatively impact indoor air quality,\u201d said Dr. John McKeon, CEO for Allergy Standards Limited. \u201cWe are delighted to welcome Serta to the program with the Serta Smart Defense pillow. Passing our rigorous suitability criteria and performance standards scientifically proves it can contribute to an allergen avoidance plan while not compromising on quality and comfort.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/images\/Reducing-Allergens-Begins-in-the-Bedroom.jpg\" alt=\"Reducing Allergens Begins in the Bedroom\" \/><\/p>\n<p>Products are Certified <span style=\" \"> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/span> only after they are tested and proven to meet all of the program\u2019s strict scientific standards. The Serta Smart Defense pillow was evaluated for the following:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>The outer fabric of the pillow is proven to be an\u00a0effective barrier\u00a0to the passage of allergens while also remaining breathable and comfortable.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Allergens accumulating on the pillow surface can be effectively removed while withstanding the wear and tear of recommended cleaning.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>The pillow does not contain chemicals at levels known to trigger asthma and allergy symptoms or irritant responses.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u201cAllergens tend to be highest in our bedrooms, where we spend one-third of our time,\u201d said Kenneth Mendez, AAFA\u2019s CEO and president. \u201cIt\u2019s one of the most important areas in the home to make <span style=\" \"> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/span>. We are happy consumers have more options of Certified products to fit their needs.\u201d<br \/>\n<strong>About the\u00a0<\/strong><span style=\" \"> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/span><strong>\u00a0Certification Program<\/strong><\/p>\n<p>The\u00a0<span style=\" \"> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/span>\u00a0Certification Program is a unique, groundbreaking collaboration between the\u00a0<a href=\"http:\/\/www.aafa.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Asthma and Allergy Foundation of America<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.allergystandards.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Allergy Standards Limited<\/a>. The program tests and certifies products to prove their suitability for people with asthma and allergies. The program works with retailers and manufacturers to offer consumers products for a #healthierhome. Certified\u00a0products include air cleaners, flooring, paints, bedding, vacuum cleaners, washing machines, insulation, cleaning products and more. Visit\u00a0<a href=\"http:\/\/www.aafa.org\/certified\" target=\"_blank\" rel=\"noopener noreferrer\">aafa.org\/certified<\/a>\u00a0for more information.<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/news-release\/2019\/03\/14\/1753090\/0\/en\/Reducing-Allergens-Begins-in-the-Bedroom.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>View Original Press Release<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popular Serta Smart Defense Pillow Now Certified Asthma &#038; Allergy Friendly\u00ae WASHINGTON, D.C.\u00a0(March 14, 2019)\u00a0\u2013 The Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL)\u00a0are pleased to announce the Serta Smart Defense pillow has earned the Asthma &#038; Allergy Friendly\u00ae\u00a0Certification. The pillow is a great addition to the robust line of\u00a0Certified bedding  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":5167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[193],"tags":[],"class_list":["post-5035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reducing Allergens Begins in the Bedroom | Asthma &amp; Allergy Friendly Certification Program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asthmaandallergyfriendly.com\/USA\/reducing-allergens-begins-in-the-bedroom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reducing Allergens Begins in the Bedroom\" \/>\n<meta property=\"og:description\" content=\"Popular Serta Smart Defense Pillow Now Certified Asthma &#038; Allergy Friendly\u00ae WASHINGTON, D.C.\u00a0(March 14, 2019)\u00a0\u2013 The Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL)\u00a0are pleased to announce the Serta Smart Defense pillow has earned the Asthma &#038; Allergy Friendly\u00ae\u00a0Certification. 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