{"id":403196,"date":"2026-07-02T09:31:04","date_gmt":"2026-07-02T09:31:04","guid":{"rendered":"https:\/\/asthmaandallergyfriendly.com\/USA\/?p=403196"},"modified":"2026-07-02T09:31:04","modified_gmt":"2026-07-02T09:31:04","slug":"press-release-alen-highlights-why-cleaner-indoor-air-matters-more-than-ever","status":"publish","type":"post","link":"https:\/\/asthmaandallergyfriendly.com\/USA\/press-release-alen-highlights-why-cleaner-indoor-air-matters-more-than-ever\/","title":{"rendered":"Press Release: Alen Highlights Why Cleaner Indoor Air Matters More Than Ever"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div id=\"attachment_402082\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-402082\" class=\"size-full wp-image-402082\" src=\"https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2025\/05\/alen-35i-45i-75i-1200x1200-white-bg-3.jpg\" alt=\"Certified Asthma &amp; Allergy Friendly\u00ae BreatheSmart 35i, 45i, and 75i Air Purifiers from Alen\" width=\"960\" height=\"732\" srcset=\"https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2025\/05\/alen-35i-45i-75i-1200x1200-white-bg-3-150x114.jpg 150w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2025\/05\/alen-35i-45i-75i-1200x1200-white-bg-3-200x153.jpg 200w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2025\/05\/alen-35i-45i-75i-1200x1200-white-bg-3-300x229.jpg 300w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2025\/05\/alen-35i-45i-75i-1200x1200-white-bg-3-400x305.jpg 400w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2025\/05\/alen-35i-45i-75i-1200x1200-white-bg-3-600x458.jpg 600w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2025\/05\/alen-35i-45i-75i-1200x1200-white-bg-3-768x586.jpg 768w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2025\/05\/alen-35i-45i-75i-1200x1200-white-bg-3-800x610.jpg 800w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2025\/05\/alen-35i-45i-75i-1200x1200-white-bg-3.jpg 960w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-402082\" class=\"wp-caption-text\">Certified <strong>Asthma &amp; Allergy Friendly\u00ae<\/strong> BreatheSmart 35i, 45i, and 75i Air Purifiers from Alen<\/p><\/div>\n<p>Americans spend around 90% of their time indoors, where pollutant levels can be two to five times higher than outdoor air. With longer pollen seasons, wildfire smoke, and urban pollution all on the rise, indoor air quality has moved from a niche concern to a mainstream health conversation. That shift is at the heart of a new press release from <a href=\"https:\/\/alen.com\" target=\"_blank\" rel=\"noopener\">Alen<\/a>, the Austin-based air purification company whose <a href=\"https:\/\/asthmaandallergyfriendly.com\/USA\/?s=alen&amp;sentence=1&amp;post_type=certified_products\">BreatheSmart air purifier range<\/a> is certified through the <strong>Asthma &amp; Allergy Friendly<\/strong>\u00ae Certification Program.<\/p>\n<p>More than 106 million Americans live with asthma and\/or allergies, and the American Lung Association reports that over 156 million Americans live in areas with unhealthy levels of ozone or particle pollution. Against that backdrop, consumers are paying closer attention than ever to how the air in their homes might affect their overall wellness, sleep, and productivity.<\/p>\n<blockquote>\n<p>&#8220;People now talk about their indoor air quality. They are experiencing the ramifications of longer allergy seasons, wildfire smoke, and urban pollution,&#8221; said Dr. John McKeon, CEO of Allergy Standards Ltd. &#8220;Consumers today expect science-backed solutions supported through independent testing and certification and are turning to trusted companies that invest in science, like Alen, to meet those standards.&#8221;<\/p>\n<\/blockquote>\n<p>Alen&#8217;s BreatheSmart line, including the BreatheSmart 75i, 45i, 35i, and 25i, has earned the <strong>Asthma &amp; Allergy Friendly<\/strong>\u00ae Certification. Each certified product is independently tested against strict scientific standards to verify that it reduces exposure to allergens and asthma triggers and contributes to a healthier indoor environment.<\/p>\n<p>It is encouraging to see growing awareness of what is in the air we breathe indoors, and companies like Alen investing in independent testing to back up their claims. You can read the full press release below.<\/p>\n<p><strong>PRESS RELEASE Jun 25, 2026 10:00 AM Eastern Daylight Time<\/strong><\/p>\n<h2><b>Americans Spend 90% of Their Time Indoors. Experts Say Indoor Air Quality Now Demands Greater Attention<\/b><\/h2>\n<div id=\"bw-release-subhead\" class=\"press-release ui-kit-press-release-content overflow-hidden bw-release-subhead ui-kit-press-release__subhead top-container mt-6 lg:mt-10 font-figtree text-fontBasic font-medium leading-&#091;1.4545em&#093; text-xl lg:text-2xl\">\n<p class=\"bwalignc\"><i>As asthma, allergies, wildfire smoke, and pollution rise, Alen highlights the growing importance of cleaner indoor air and scientifically tested air purification<\/i><\/p>\n<\/div>\n<div class=\"bw-release-body ui-kit-press-release-body ui-kit-press-release__body\">\n<div id=\"bw-release-story\" class=\"press-release ui-kit-press-release-content overflow-hidden bw-release-story ui-kit-press-release-body__story mt-6 lg:mt-10 font-oxygen text-base font-normal leading-&#091;1.5em&#093; lg:text-xl lg:leading-&#091;1.6em&#093;\">\n<div>\n<p>AUSTIN, Texas&#8211;(<a href=\"https:\/\/www.businesswire.com\/\" target=\"_blank\" rel=\"noopener\">BUSINESS WIRE<\/a>)&#8211;Americans spend approximately 90% of their time indoors, where pollutant levels can reach two to five times higher than outdoor air, according to the Environmental Protection Agency. Asthma, allergies, wildfire smoke exposure, and airborne pollutants continue to rise nationwide, placing greater attention on indoor air quality as a public health and wellness concern.<\/p>\n<p><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Falen.com%2F&amp;esheet=54560114&amp;newsitemid=20260625889637&amp;lan=en-US&amp;anchor=Alen&amp;index=1&amp;md5=db933ecb4a85d86fbcc12cf74eca7d6a\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">Alen<\/a>, a leading air quality company specializing in advanced air purification, says consumers now pay far closer attention to the connection between indoor air quality, wellness, productivity, sleep quality, and healthier indoor environments. The data supports this as more than 106 million Americans live with asthma and\/or allergies. The American Lung Association reports more than 156 million Americans reside in areas with unhealthy ozone or particle pollution levels.<\/p>\n<p>Climate trends, longer pollen seasons, wildfire smoke exposure, and worsening urban air pollution have accelerated concern around indoor air quality nationwide. The Asthma and Allergy Foundation of America\u2019s 2026 Allergy Capitals\u00ae report notes some regions now experience pollen seasons nearly year-round, while severe weather patterns continue to intensify seasonal allergy conditions across the country.<\/p>\n<p>&#8220;People now talk about their indoor air quality. They are experiencing the ramifications of longer allergy seasons, wildfire smoke, and urban pollution,&#8221; said Dr. John McKeon, CEO of Allergy Standards Ltd. &#8220;Consumers today expect science-backed solutions supported through independent testing and certification and are turning to trusted companies that invest in science, like Alen, to meet those standards.&#8221;<\/p>\n<p>Concerns around healthier buildings and indoor wellness now extend beyond homes into workplaces, schools, healthcare facilities, hospitality spaces, and commercial real estate. Air quality experts point out that indoor allergens such as pollen, dust, pet dander, mold spores, smoke particles, and volatile organic compounds (VOCs) as major contributors to poor indoor air quality and driving consumer worries.<\/p>\n<p>Alen\u2019s entire BreatheSmart product line earned the <b>Asthma &amp; Allergy Friendly<sup>\u00ae<\/sup><\/b> Certification through the <b>Asthma &amp; Allergy Friendly<sup>\u00ae<\/sup><\/b> Certification Program, a collaboration between the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL). The program independently tests products against strict scientific standards to verify reduction of exposure to allergens and asthma triggers and contribution to a healthier indoor environment.<\/p>\n<p>The data resonates with consumers who seek Alen\u2019s focus on indoor wellness through its BreatheSmart air purifier lineup, including the BreatheSmart <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Falen.com%2Fproducts%2Falen-breathesmart-75i-air-purifier&amp;esheet=54560114&amp;newsitemid=20260625889637&amp;lan=en-US&amp;anchor=75i&amp;index=2&amp;md5=52751d1b1904b1e728dbdcce0f036f60\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">75i<\/a>, <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Falen.com%2Fproducts%2Fbreathesmart-45i&amp;esheet=54560114&amp;newsitemid=20260625889637&amp;lan=en-US&amp;anchor=45i&amp;index=3&amp;md5=4e678f884eb0c4a11883dbf056fdae99\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">45i<\/a>, <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Falen.com%2Fproducts%2Falen-breathesmart-35i-air-purifier&amp;esheet=54560114&amp;newsitemid=20260625889637&amp;lan=en-US&amp;anchor=35i&amp;index=4&amp;md5=0c20f0d96ae8e106281352421957c12d\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">35i<\/a>, and <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Falen.com%2Fproducts%2Fbreathesmart-25i&amp;esheet=54560114&amp;newsitemid=20260625889637&amp;lan=en-US&amp;anchor=25i&amp;index=5&amp;md5=aec10114287e9009e51d0ad4de83531d\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">25i<\/a>. The company has also expanded its broader indoor wellness platform with <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Falen.com%2Fpages%2Fscentra-air-purifier-scents&amp;esheet=54560114&amp;newsitemid=20260625889637&amp;lan=en-US&amp;anchor=Scentra%26%238482%3B&amp;index=6&amp;md5=3928dc945428d11d1d669c3740297e72\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">Scentra\u2122<\/a>, a functional scent system designed to complement indoor environments with scent experiences centered on rest, focus, balance, and relaxation. Scentra is currently undergoing evaluation through <b>the Asthma &amp; Allergy Friendly<sup>\u00ae<\/sup><\/b> Certification Program.<\/p>\n<p>\u201cPeople have drawn a direct link between indoor air quality and their sleep and focus to overall wellness,\u201d said <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Falen.com%2Fpages%2Fauthor-page%3Fauthor%3DWarburg%2520Lee&amp;esheet=54560114&amp;newsitemid=20260625889637&amp;lan=en-US&amp;anchor=Warburg+Lee&amp;index=7&amp;md5=d8ce7a92616d1e57e39ce3fd7861e0ca\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">Warburg Lee<\/a>, founder and CEO of Alen Air Purifiers. \u201cConsumers now monitor AQI regularly and many understand PM2.5 exposure in a way they did not five years ago. This awareness creates healthier homes thus healthier families.\u201d To learn more about Alen air purifiers and indoor air quality resources, visit Alen.com.<\/p>\n<p><b>About Alen<\/b><\/p>\n<p>Alen is an Austin-based innovator in air purification technology focused on creating healthier indoor environments. The company develops advanced solutions that help identify, monitor and improve indoor air quality by addressing airborne pollutants such as dust, allergens, smoke and other particles so families can breathe cleaner air at home, work and in shared spaces.<\/p>\n<p>Alen prioritizes independent testing and respected third-party certifications, with products recognized by organizations including Quiet Mark, the <b>Asthma &amp; Allergy Friendly<sup>\u00ae<\/sup><\/b> Certification Program, SleepScore Labs and ENERGY STAR<sup>\u00ae<\/sup>. Founded in 2005, Alen continues to advance indoor air technology with intelligent sensors, customizable filtration options and proprietary innovations designed to improve air quality and everyday wellness. Learn more at <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.alen.com&amp;esheet=54560114&amp;newsitemid=20260625889637&amp;lan=en-US&amp;anchor=www.alen.com&amp;index=8&amp;md5=e4d67eae33ee3b4a1f97aeb655db469b\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">www.alen.com<\/a><\/p>\n<p>The <b>Asthma &amp; Allergy Friendly<sup>\u00ae<\/sup><\/b> Certification Mark is a Registered Certification Mark of the Asthma Allergy Foundation of America (AAFA) and Allergy Standards Ltd (ASL).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ui-kit-press-release-contacts ui-kit-press-release__contacts mt-6\">\n<h2 class=\"block font-figtree whitespace-pre-line &#091;&amp;_a&#093;:underline &#091;&amp;_a&#093;:decoration-tertiaryBright &#091;&amp;_a:hover&#093;:no-underline text-primary &#091;&amp;_a&#093;:text-primary text-2xl leading-&#091;1.27em&#093; lg:leading-&#091;1.45em&#093; font-semibold ui-kit-press-release-contacts__headline\">Contacts<\/h2>\n<div id=\"bw-release-contact-1\" class=\"press-release ui-kit-press-release-content overflow-hidden ui-kit-press-release-contacts__content font-oxygen text-base font-normal &#091;&amp;_a&#093;:underline &#091;&amp;_a:hover&#093;:no-underline &#091;&amp;_a&#093;:truncate &#091;&amp;_a&#093;:inline-block &#091;&amp;_a&#093;:max-w-full &#091;&amp;_a&#093;:!pr-0.5 &#091;&amp;_a&#093;:align-bottom &#091;&amp;_p:not(:last-child)&#093;:mb-10 leading-&#091;1.625em&#093;\">\n<p>Media Contact:<br \/>\nTiffany Rodriguez<br \/>\n<a href=\"mailto:trodriguez@olmsteadwilliams.com\" target=\"_blank\" rel=\"nofollow noopener\">trodriguez@olmsteadwilliams.com <\/a><br \/>\n310.824.9000<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" 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fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a new press release, Alen shares why consumers are turning to independently tested air purification, including its certified BreatheSmart range.<\/p>\n","protected":false},"author":4,"featured_media":402082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[205],"tags":[824,854,860,861,1313,1100,899,842,829,364,1157,1210,830,1109,1134,1126,1298,1315,1310,689,1317,1195,1142,1055,845,1311,920,1247,1316,921,1154,1045,875,1185],"class_list":["post-403196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-asthma-allergy-friendly","tag-aafa","tag-air-cleaners","tag-air-purifiers","tag-air-quality","tag-alen","tag-allergens","tag-allergies","tag-allergy-standards-ltd","tag-asthma","tag-asthma-allergy-friendly-certification","tag-asthma-and-allergies","tag-asthma-and-allergy-foundation-of-america","tag-asthma-and-allergy-friendly-certification","tag-asthma-awareness","tag-asthma-certification","tag-asthma-education","tag-breathesmart","tag-certification-program","tag-certified","tag-certified-air-purifiers","tag-certified-partners","tag-certified-products","tag-healthier-homes","tag-healthy-home","tag-independent-testing","tag-indoor-air-quality","tag-indoor-allergens","tag-pollen-season","tag-press-release","tag-product-certification","tag-science-backed","tag-third-party-certification","tag-wildfire-smoke"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alen on Indoor Air Quality: Why Cleaner Indoor Air Matters<\/title>\n<meta name=\"description\" content=\"Americans spend 90% of their time indoors. 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