Independent Certification Confirms the Product\u2019s Proven Ability to Reduce Allergens and Support Healthier Indoor Environments <\/em><\/h2>\nWashington, D.C. (November 12, 2025)<\/strong> \u2013 The Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL)\u00a0 announce that the Alen BreatheSmart 25i air purifier earned the Asthma & Allergy Friendly\u00ae<\/strong>Certification.<\/p>\nThis achievement recognizes the product\u2019s proven ability to effectively reduce allergens and improve indoor air quality. The BreatheSmart 25i joins Alen\u2019s expanding portfolio of Certified Asthma & Allergy Friendly\u00ae<\/sup><\/strong> air purifiers.<\/p>\nThe Asthma & Allergy Friendly\u00ae<\/sup><\/strong> Certification Program,<\/u> a collaborative initiative between AAFA and ASL, helps consumers identify products that contribute to a healthier indoor environment. Products undergo rigorous independent testing to meet scientific standards established by the program. By meeting the strict standards for the Asthma & Allergy Friendly\u00ae <\/sup><\/strong>Certification, products demonstrate greater\u00a0 suitability for individuals with asthma and allergies.<\/p>\nThe comprehensive testing is designed to evaluate real-world effectiveness in improving indoor air quality. Scientific criteria assess the product\u2019s ability to reduce exposure to airborne allergens while maintaining reliable and efficient operation.<\/p>\n
For smaller portable air cleaners such as the BreatheSmart 25i, the Asthma & Allergy Friendly\u00ae <\/strong>certification requirements include:<\/p>\n\n- Reduce airborne allergen levels by more than 75%<\/strong>, demonstrable for at least one allergen tested, compared to a controlled environment where the air cleaner is turned off.<\/li>\n
- Demonstrate recovery of more than 50%<\/strong> of the allergen reduction within the air cleaner itself, confirming effective capture and retention.<\/li>\n
- Verify that ozone emissions remain below 50 ppb<\/strong>, ensuring the air cleaner does not contribute to indoor air pollutants.<\/li>\n
- Align its certified room size with its Clean Air Delivery Rate (CADR)<\/strong> \u2014 certification applies only to the room size appropriate to the product\u2019s measured CADR, as stated on its certificate.<\/li>\n<\/ul>\n
Optimized for smaller spaces such as bedrooms, nurseries, and home offices, the<\/p>\n
BreatheSmart 25i reflects Alen\u2019s adaptive and customer-focused approach, delivering highperformance air purification designed for today\u2019s modern living environments.<\/p>\n
\n\u201cWe are proud to earn the Asthma and Allergy Friendly Certification for our BreatheSmart 25i purifier,\u201d said Warburg Lee, CEO of Alen. \u201cThis certification validates the science and performance behind our technology and confirms that the 25i effectively reduces airborne allergens and irritants that impact people with asthma and allergies. The BreatheSmart 25i was created to deliver quiet, intelligent, and precise air purification that supports healthier living, learning, and working environments. For anyone managing asthma or allergies, this certification provides trusted third-party proof that Alen delivers cleaner air and a higher standard of wellness in every space.\u201d<\/p>\n<\/blockquote>\n
\n\u201cWe appreciate Alen\u2019s work to ensure the BreatheSmart 25i meets our Asthma & Allergy Friendly<\/strong> standards and to provide people with asthma and allergies a trusted option backed by science,\u201d said Kenneth Mendez, president and CEO of AAFA. \u201cThe Certification mark gives consumers confidence that the product they purchase will help reduce exposure to allergens and airway irritants.\u201d<\/p>\n\u201cThis certification reflects how product innovation can adapt to real life,\u201d said Dr. John McKeon, CEO of Allergy Standards Ltd. \u201cThe Alen BreatheSmart 25i shows that air purification technology can be both high-performing and personal\u2014designed for bedrooms, nurseries, and home offices where people spend the most time. Alen\u2019s focus on scientific validation ensures that these everyday environments benefit from proven allergen reduction and improved indoor air quality.\u201d<\/p>\n<\/blockquote>\n
About the Asthma & Allergy Friendly\u00ae <\/strong>Certification Program:<\/p>\nThe Asthma & Allergy Friendly\u00ae <\/strong>Certification Program is a unique, groundbreaking collaboration between the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL). The program tests and certifies products against strict standards to prove their suitability for people with asthma and allergies. Products passing these tests earn the Asthma<\/strong> & Allergy Friendly\u00ae<\/strong> Certification Mark. The Certification Program works with retailers and manufacturers to offer consumers products for a healthier home.<\/p>\nCertified products include air cleaners, air filters, paints, bedding, vacuum cleaners, washing machines, cleaning products, and more. Visit aafa.org\/certified<\/u> for more information.<\/p>\n
About Alen:<\/p>\n
Alen is an Austin-based innovator of high-performance air purifiers, committed to creating healthier indoor environments through advanced, scientifically validated technology. Alen\u2019s purifiers use True HEPA filters and are independently certified by Quiet Mark, the Asthma & Allergy Friendly\u00ae <\/strong>Certification Program, SleepScore Labs, and ENERGY STAR\u00ae for delivering best-in-class air purification, energy efficiency, ultra-quiet operation and improved sleep quality. Alen\u2019s mission to enhance quality of life in homes, workplaces, and shared spaces is driven by the belief that wellness begins with pure air. Alen empowers individuals and families to lead healthier lives with cleaner, safer air and greater peace of mind through proprietary features like airID smart sensor technology and a commitment to lifetime reliability.\u00a0Visit Alen<\/u> for more information.<\/p>\n<\/div>Certify Your Product<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"Alen has expanded its Certified Asthma & Allergy Friendly\u00ae product line with the BreatheSmart 25i, scientifically tested to reduce airborne allergens and improve indoor air quality. Optimized for smaller spaces, it reflects Alen\u2019s commitment to healthier indoor environments.<\/p>\n","protected":false},"author":4,"featured_media":402699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[205,193],"tags":[824,877,1219,893,687,1100,1132,899,842,829,364,1166,1157,830,1109,689,1142,1167,1055,826,1161,920,1045,875],"class_list":["post-402697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-press-releases","tag-asthma-allergy-friendly","tag-asthma-allergy-friendly-certification-program","tag-25i","tag-air-cleaner","tag-air-purifier","tag-alen","tag-allergen-reduction","tag-allergens","tag-allergies","tag-allergy-standards-ltd","tag-asthma","tag-asthma-allergy-friendly-network","tag-asthma-allergy-friendly-certification","tag-asthma-and-allergy-foundation-of-america","tag-asthma-and-allergy-friendly-certification","tag-certified","tag-certified-products","tag-healthier-buildings","tag-healthier-homes","tag-healthier-indoor-air","tag-iaq-strategy","tag-indoor-air-quality","tag-science-backed","tag-third-party-certification"],"yoast_head":"\n
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