{"id":402387,"date":"2025-07-30T16:24:41","date_gmt":"2025-07-30T16:24:41","guid":{"rendered":"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?p=402387"},"modified":"2025-07-31T07:36:19","modified_gmt":"2025-07-31T07:36:19","slug":"what-does-the-certified-asthma-allergy-friendly-mark-really-mean","status":"publish","type":"post","link":"https:\/\/asthmaandallergyfriendly.com\/USA\/what-does-the-certified-asthma-allergy-friendly-mark-really-mean\/","title":{"rendered":"What Does the CERTIFIED Asthma &#038; Allergy Friendly\u00ae Mark Really Mean?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2><em>And why it matters for a healthier home, school or workplace<\/em><\/h2>\n<p style=\"font-weight: 400;\">In a recent episode of the \u201cGo Fungal\u201d podcast, <a href=\"https:\/\/www.allergystandards.com\/leah-mcinerney\/\" target=\"_blank\" rel=\"noopener\">Leah McInerney<\/a> from Allergy Standards joined <a href=\"https:\/\/www.fungimedia.com\/about-us\" target=\"_blank\" rel=\"noopener\">Matt Cornelison<\/a> of <a href=\"https:\/\/www.fungimedia.com\/\" target=\"_blank\" rel=\"noopener\">Fungi Media<\/a> to discuss the science, the partnerships, and the mission behind the <strong>Asthma &amp; Allergy Friendly\u00ae<\/strong> Certification Program.<\/p>\n<p style=\"font-weight: 400;\">You\u2019ve likely seen the terms \u201ceco-friendly\u201d, \u201cnon-toxic\u201d or \u201chypoallergenic\u201d on many household products and building materials but with so many labels out there and so little regulation around health claims, how do you know what\u2019s really better for your indoor air?<\/p>\n<p style=\"font-weight: 400;\">That\u2019s where the CERTIFIED <strong>Asthma &amp; Allergy Friendly\u00ae<\/strong> mark comes in.<\/p>\n<p style=\"font-weight: 400;\">This trusted certification was developed by medical experts and scientists specifically to help people make informed choices for healthier indoor environments. The Program is a unique collaboration between <a href=\"https:\/\/www.allergystandards.com\/\" target=\"_blank\" rel=\"noopener\">Allergy Standards Ltd<\/a> and the <a href=\"https:\/\/aafa.org\/\" target=\"_blank\" rel=\"noopener\">Asthma and Allergy Foundation of America<\/a> (AAFA), and it takes a whole-home approach, testing products to rigorous standards to ensure they can truly support healthier indoor air.<\/p>\n<p style=\"font-weight: 400;\"><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:800px;--awb-max-height:450px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/aziVKhRN_9w?wmode=transparent&autoplay=0&enablejsapi=1\" width=\"800\" height=\"450\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<h3>From the Emergency Room to Healthier Rooms : The Founder\u2019s Story<\/h3>\n<p style=\"font-weight: 400;\">The idea for the <strong>Asthma &amp; Allergy Friendly\u00ae<\/strong> Certification Program began in a different kind of setting: a hospital emergency room.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.allergystandards.com\/dr-john-mckeon\/\" target=\"_blank\" rel=\"noopener\">Dr. John McKeon<\/a>, a physician and founder of Allergy Standards, was working in the ER when he repeatedly saw patients struggling with asthma and allergy symptoms. It became clear to him that while medications are necessary, the environments people return to after treatment matter just as much, as these environments contain numerous asthma &amp; allergy triggers. What was missing was clear, science-backed guidance to help people choose products that support healthier indoor air.<\/p>\n<p style=\"font-weight: 400;\">So, he brought together a team of experts to create something new: a certification program that tests products under real-life conditions to see whether they can truly contribute to healthier indoor spaces.<\/p>\n<h3>A Whole-Home, Science-Backed Approach<\/h3>\n<p style=\"font-weight: 400;\">Today, the Certification Program assesses products against over 50 standards, including:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/products_categories\/insulation\/\">Insulation<\/a> and <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/products_categories\/paint\/\">paint<\/a><\/li>\n<li><a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/products_categories\/air-cleaners\/\">Air cleaners<\/a> and <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/certified_products\/products_categories\/air-filters\/\">HVAC filters<\/a><\/li>\n<li><a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/products_categories\/bedding\/\">Bedding<\/a> and <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/products_categories\/flooring\/\">flooring<\/a><\/li>\n<li><a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/products_categories\/cleaning-products\/\">Cleaning products<\/a>, <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/certified_products\/products_categories\/vacuum-cleaners\/\/\">vacuums<\/a>, and even <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/products_categories\/laundry\/\">laundry appliances<\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Every product undergoes independent laboratory testing to check for common triggers like allergens and volatile organic compounds (VOCs). For example, Certified insulation is tested for chemical emissions both after installation and again 14 days later to ensure it meets strict standards that go well beyond basic compliance.<\/p>\n<p style=\"font-weight: 400;\">But the Program is about more than just passing tests.<\/p>\n<p style=\"font-weight: 400;\">As Leah McInerney explains in the <em>Go Fungal<\/em> podcast, the Certification Program supports companies early in the process by helping them refine products and effectively communicate those improvements to consumers.<strong>\u00a0<\/strong><\/p>\n<h3>Trusted by Major Brands, Designed to Support You<\/h3>\n<p style=\"font-weight: 400;\">Brands like <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?s=Knauf&amp;sentence=1&amp;post_type=certified_products\">Knauf,<\/a> <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?s=LG&amp;sentence=1&amp;post_type=certified_products\">LG<\/a>, <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?s=3M&amp;sentence=1&amp;post_type=certified_products\">3M<\/a>, <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?s=Tarkett&amp;sentence=1&amp;post_type=certified_products\">Tarkett<\/a>, <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?s=Benjamin+Moore&amp;sentence=1&amp;post_type=certified_products\">Benjamin Moore<\/a>, <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?s=True+Value&amp;sentence=1&amp;post_type=certified_products\">True Value<\/a>, and <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?s=Kleenex&amp;sentence=1&amp;post_type=certified_products\">Kleenex\u00ae<\/a> have chosen to certify products through this program, not just for a stamp on the box, but because they want to show real commitment to consumer health and wellbeing.<\/p>\n<p style=\"font-weight: 400;\">The CERTIFIED <strong>Asthma &amp; Allergy Friendly\u00ae <\/strong>mark also aligns with broader green building initiatives. Products that meet the Program\u2019s standards often qualify for <a href=\"https:\/\/www.usgbc.org\/leed\" target=\"_blank\" rel=\"noopener\">LEED\u00ae<\/a> and <a href=\"https:\/\/www.wellcertified.com\/\" target=\"_blank\" rel=\"noopener\">WELL\u2122<\/a> credits, which reward healthier material choices in homes, schools, and office buildings.<\/p>\n<p style=\"font-weight: 400;\">And it\u2019s not just about better buildings but about better outcomes for everyone, especially those who are most impacted by poor indoor air quality.<\/p>\n<h3>Addressing Health Inequity and ESG Goals<\/h3>\n<p style=\"font-weight: 400;\">The Certification Program\u2019s impact goes beyond product testing. Through social impact efforts like the <a href=\"https:\/\/aafa.org\/programs\/health-equity\/\" target=\"_blank\" rel=\"noopener\">HEAL (Health Equity and Leadership)<\/a> initiative, Certified partners help bring healthier products into underserved communities where asthma and allergy rates are disproportionately high.<\/p>\n<p style=\"font-weight: 400;\">One standout example is the <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/asthma-allergy-friendly-certification-program-supports-community-led-outreach-at-chicago-asthma-consortium-event\/\">Chicago Asthma Consortium\u2019s Community Health Worker Forum,<\/a> an event sponsored by Knauf North America, where the Certification Program collaborated with AAFA, and with donations from many Certified partners, packed and distributed 500 asthma education kits. The kits were filled with Certified product samples and AAFA materials and are now being used in schools, clinics, and neighborhoods across Chicago to support families living with asthma. The event empowered over 100 community health workers with the tools and knowledge to reduce environmental triggers in vulnerable homes.<\/p>\n<p style=\"font-weight: 400;\">Initiatives like this help companies fulfill their environmental, social, and governance (ESG) responsibilities while making a tangible difference. Having CERTIFIED products enables brands to participate in meaningful efforts that promote health equity.<\/p>\n<h3>Education and Innovation at Every Step<\/h3>\n<p style=\"font-weight: 400;\">Through its partnership with the <a href=\"https:\/\/iair.institute\/\" target=\"_blank\" rel=\"noopener\">iAIR Institute<\/a> (Indoor Air Innovation and Research Institute) the Certification Program also supports ongoing education and innovation. The <a href=\"https:\/\/www.iair.academy\/\" target=\"_blank\" rel=\"noopener\">iAIR Academy<\/a> offers specialized courses for designers, architects, and building professionals, promoting healthier indoor environments through smart design and better product choices.<\/p>\n<p style=\"font-weight: 400;\">Certified clients also gain access to a tailored private portal that provides access to marketing resources, science-backed data, and insights from leading experts.<\/p>\n<h3>One Certification. Many Benefits.<\/h3>\n<p style=\"font-weight: 400;\">In these times of \u201cwell-washing\u201d and marketing noise, the CERTIFIED <strong>Asthma &amp; Allergy Friendly\u00ae<\/strong> mark stands out as a clear, science-backed symbol of trust. It was built for people living with asthma and allergies, but its impact extends to anyone who cares about the air they breathe at home, at work, or at school.<\/p>\n<p style=\"font-weight: 400;\">Whether you&#8217;re in construction and looking for healthier building products, a homeowner repainting your living room, or someone simply trying to reduce daily triggers, the Certification Program can help you make better choices.<\/p>\n<p style=\"font-weight: 400;\">As Leah says:<\/p>\n<blockquote>\n<p style=\"font-weight: 400;\">\u201cOver 100 million people in the U.S. are living with asthma and allergies. Ten people, in the USA, die every day from asthma, a shocking statistic. And of course, if people need medicine, they absolutely need medicine. But that doesn\u2019t mean there aren\u2019t things we can do every day in our homes to make life easier, small actions that can help reduce triggers and improve day-to-day wellbeing.\u201d<\/p>\n<\/blockquote>\n<h3>Look for the Mark<\/h3>\n<p style=\"font-weight: 400;\">When you see the CERTIFIED <strong>Asthma &amp; Allergy Friendly\u00ae<\/strong> mark, you\u2019re seeing credible science, trusted partnerships, and a deep commitment to your health, all working together to help you create a healthier indoor environment.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/web-enquiry-aaafcp-usa\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Certify Your Product<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s behind the CERTIFIED Asthma &#038; Allergy Friendly\u00ae mark? More than just a label, it represents a science-based approach to healthier indoor air. Learn how the Certification Program supports product innovation, health equity, and better choices for homes, schools, and workplaces.<\/p>\n","protected":false},"author":4,"featured_media":402390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[205],"tags":[824,1132,899,842,829,364,1166,1157,830,1109,1126,689,1142,1160,1167,1055,1155,1161,920,1162,1093,1154,1045,875],"class_list":["post-402387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-asthma-allergy-friendly","tag-allergen-reduction","tag-allergens","tag-allergies","tag-allergy-standards-ltd","tag-asthma","tag-asthma-allergy-friendly-network","tag-asthma-allergy-friendly-certification","tag-asthma-and-allergy-foundation-of-america","tag-asthma-and-allergy-friendly-certification","tag-asthma-certification","tag-certified","tag-certified-products","tag-collaboration","tag-healthier-buildings","tag-healthier-homes","tag-healthy-buildings","tag-iaq-strategy","tag-indoor-air-quality","tag-indoor-air-quality-messaging","tag-knauf-north-america","tag-product-certification","tag-science-backed","tag-third-party-certification"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Does the CERTIFIED Asthma &amp; Allergy Friendly\u00ae Mark Really Mean?<\/title>\n<meta name=\"description\" content=\"Discover how the Asthma &amp; Allergy Friendly\u00ae Certification Program helps consumers choose products that support healthier indoor air. 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