{"id":401639,"date":"2025-01-29T15:05:44","date_gmt":"2025-01-29T15:05:44","guid":{"rendered":"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?p=401639"},"modified":"2025-01-30T09:32:40","modified_gmt":"2025-01-30T09:32:40","slug":"asthma-allergy-friendly-certification-program-unveils-new-branding-to-enhance-consumer-awareness","status":"publish","type":"post","link":"https:\/\/asthmaandallergyfriendly.com\/USA\/asthma-allergy-friendly-certification-program-unveils-new-branding-to-enhance-consumer-awareness\/","title":{"rendered":"Asthma & Allergy Friendly\u00ae Certification Program Unveils New Branding to Enhance Consumer Awareness"},"content":{"rendered":"

New mark provides a clear sign of science-backed products that help create healthier indoor environments<\/em><\/h2>\n

\"The<\/p>\n

Press Release<\/a><\/h2>\n
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[Washington DC, Jan 29 2025] \u2013 The Asthma & Allergy Friendly\u00ae<\/sup><\/strong> Certification Program announces the rebranding of its Certification Mark, reflecting a renewed commitment to empowering individuals and families with asthma and allergies to create healthier indoor environments.<\/p>\n

\"newThe\u00a0Asthma & Allergy Friendly\u00ae\u00a0<\/sup><\/strong>Certification Program, a collaborative initiative between Allergy Standards Limited (ASL)<\/a> and the Asthma and Allergy Foundation of America (AAFA)<\/a>, helps identify products more suitable for people with asthma and allergies. Products undergo independent testing to meet scientific standards established by the Program. Only products that meet those rigorous standards earn the Certification Mark.<\/p>\n

The new Certification Mark features a streamlined, contemporary design that enhances visibility and adaptability. With a clean, modern look and a simplified color palette, the mark is now easier to identify on product packaging and online platforms. This bold yet straightforward design ensures clear identification of products that meet the strict certification standards, empowering consumers in their choice to create healthier indoor spaces.<\/p>\n

The intersecting ellipses in the new Certification Mark are designed to evoke the shape of lungs, symbolizing a connection to breathing and well-being. For the over 100 million people in the United States with asthma and\/or allergies, good respiratory health is critical.<\/p>\n

\n

\u201cPeople spend 90% of their time indoors,\u201d said Kenneth Mendez, President and CEO of the Asthma and Allergy Foundation of America. \u201cThis underscores the importance of managing indoor air quality. Associating AAFA\u2019s trusted name with this rebranded Certification Mark demonstrates our ongoing commitment to improving the quality of life for people with asthma and allergies.”<\/p>\n<\/blockquote>\n

Currently, over 200 products in the United States \u2013 including air cleaners, air filters, bedding products, cleaning products, flooring, insulation products, laundry products, paint, and vacuum cleaners \u2013 carry the Asthma & Allergy Friendly\u00ae<\/sup><\/strong>Certification Mark. \u00a0These products are tested and proven to help reduce exposure to allergy and asthma triggers and support better indoor air quality. The Certification Program aims to increase awareness about the importance of selecting certified products, and educate on ways to improve\u00a0indoor air quality, while continuing to collaborate with retailers and manufacturers to expand certified options.<\/p>\n

\n

“The Certification Program is dedicated to scientific rigor,” said Dr. John McKeon, CEO of ASL. “With the growing scrutiny on any products claiming to play a role in mitigating asthma and allergy symptoms, our certification serves as a timely and trusted guide for consumers, ensuring that items have undergone thorough scientific testing to support healthier indoor spaces.”<\/p>\n<\/blockquote>\n

As the Certification Program rolls out the new mark, it remains committed to ongoing research and development, and refining testing standards to adapt to the latest findings in asthma and allergy management, and indoor air quality.<\/p>\n

About the Asthma & Allergy Friendly\u00ae Certification Program<\/b><\/p>\n

The\u00a0Asthma & Allergy Friendly\u00ae\u00a0<\/b>Certification Program is a unique, groundbreaking collaboration between the Asthma and Allergy Foundation of America\u00a0(AAFA)\u00a0and Allergy Standards Limited\u00a0(ASL). The program tests and certifies products\u00a0against strict standards\u00a0to prove their suitability for people with asthma and allergies.\u00a0Products passing these tests earn the\u00a0Asthma<\/b>\u00a0& Allergy Friendly\u00ae<\/b>\u00a0Certification Mark.\u00a0The\u00a0Certification Program works with retailers and manufacturers to offer consumers products for a\u00a0healthier home.\u00a0Certified products include air cleaners, air filters, paints, bedding, vacuum cleaners, washing machines, cleaning products\u00a0and more. Visit\u00a0aafa.org\/certified<\/a>\u00a0for more information.<\/p>\n<\/div>\n<\/div>\n<\/div>

Certify Your Product<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The Asthma & Allergy Friendly\u00ae Certification Program has unveiled a rebranded Certification Mark, providing a clear sign of science-backed products that help create healthier indoor environments through rigorous testing and consumer empowerment.<\/p>\n","protected":false},"author":4,"featured_media":401567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[205,193],"tags":[824,1027,842,829,364,830,838,689,1044,1046,1043,1042,921,1045],"class_list":["post-401639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-press-releases","tag-asthma-allergy-friendly","tag-2025mark","tag-allergies","tag-allergy-standards-ltd","tag-asthma","tag-asthma-and-allergy-foundation-of-america","tag-building-materials","tag-certified","tag-consumer-awareness","tag-healthier-indoor-environment","tag-logo","tag-new-branding","tag-press-release","tag-science-backed"],"yoast_head":"\nAsthma 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