{"id":401531,"date":"2024-12-05T09:21:56","date_gmt":"2024-12-05T09:21:56","guid":{"rendered":"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?p=401531"},"modified":"2024-12-05T09:22:43","modified_gmt":"2024-12-05T09:22:43","slug":"sijo-five-years-of-transforming-sleep-and-healthier-indoor-spaces","status":"publish","type":"post","link":"https:\/\/asthmaandallergyfriendly.com\/USA\/sijo-five-years-of-transforming-sleep-and-healthier-indoor-spaces\/","title":{"rendered":"SIJO: Five Years of Transforming Sleep and Healthier Indoor Spaces"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div id=\"attachment_401532\" style=\"width: 310px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-401532\" class=\"size-medium wp-image-401532\" src=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-300x200.jpg\" alt=\"SIJO Five years\" width=\"300\" height=\"200\" srcset=\"https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-150x100.jpg 150w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-200x133.jpg 200w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-300x200.jpg 300w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-400x266.jpg 400w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-600x399.jpg 600w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-768x511.jpg 768w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-800x532.jpg 800w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-1024x681.jpg 1024w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-1200x798.jpg 1200w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2-1536x1022.jpg 1536w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO_Bedding-_AiryWeight-PR-scaled-2.jpg 1832w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-401532\" class=\"wp-caption-text\">Certified SIJO AiryWeight Bedding<\/p><\/div>\n<p style=\"font-weight: 400;\">This year, SIJO celebrates five years of redefining sleep with a vision that combines innovation, sustainability, wellbeing and style. Founded by <a href=\"https:\/\/www.linkedin.com\/in\/annistromfeld\/\" target=\"_blank\" rel=\"noopener\">Anni Stromfeld<\/a> and <a href=\"https:\/\/www.presshook.com\/experts\/jacob-xi\/\" target=\"_blank\" rel=\"noopener\">Jacob Xi<\/a>, the company\u2019s name is inspired by \u201csijo,\u201d a form of Korean poetry that represents purposeful and artful creation. This ethos is at the heart of SIJO\u2019s mission: to engineer comfort and provide superior, sustainable sleep solutions that enhance well-being.<\/p>\n<p style=\"font-weight: 400;\">Through meticulous material research and a commitment to ethical manufacturing, SIJO has established itself as a leader in the bedding industry, offering products that meet the highest standards of quality and environmental responsibility. Their flagship <a href=\"https:\/\/www.allergystandards.com\/news_events\/sijo-earns-asthma-allergy-friendly-certification-for-bedding-collection\/\">AiryWeight Eucalyptus Bedding Collection<\/a> exemplifies these values, offering breathable comfort that has been rigorously tested and Certified by the <strong> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/strong> Certification Program to promote healthier indoor environments.<\/p>\n<h3 style=\"font-weight: 400;\">The Power of Certification<\/h3>\n<p style=\"font-weight: 400;\">Since earning the <strong> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/strong> certification in 2022, SIJO has gained significant recognition and consumer trust. This certification, awarded after extensive scientific testing, validates that SIJO\u2019s bedding products meet strict criteria for supporting healthier homes, particularly for people with asthma and allergies, making it a great choice for wellbeing for all.<\/p>\n<p style=\"font-weight: 400;\">Key features of the <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?s=sijo&amp;sentence=1&amp;post_type=certified_products\">AiryWeight Eucalyptus Bedding Collection<\/a>, which includes sheets, pillowcases, duvet covers, comforters, and mattress protectors, include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><strong>Allergen Protection:<\/strong> The fabric effectively blocks allergens like dust mite allergen from passing through.<\/li>\n<li><strong>Breathability for Comfort:<\/strong> Designed to promote airflow and maintain a comfortable sleep environment.<\/li>\n<li><strong>Ease of Cleaning:<\/strong> Durable enough to withstand frequent cleaning, ensuring allergens can be effectively removed by regular washing.<\/li>\n<li><strong>Chemicals:<\/strong> Bedding has been assessed for chemicals known to trigger asthma and allergy symptoms.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">These qualities not only set SIJO apart but also align with their commitment to delivering products that improve sleep and indoor air quality.<\/p>\n<h3 style=\"font-weight: 400;\">Retail Success and Growth<\/h3>\n<p style=\"font-weight: 400;\">The <strong> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong> certification<\/strong> has been a transformative milestone for SIJO, driving retail expansion and consumer interest. In a recent interview with <a href=\"https:\/\/www.allergystandards.com\/leah-mcinerney\/\" target=\"_blank\" rel=\"noopener\">Leah McInerney,<\/a> Client Success Manager for the Certification Program, SIJO\u2019s Chief of Staff <a href=\"https:\/\/www.linkedin.com\/in\/elise-sabak-3038b832\/\" target=\"_blank\" rel=\"noopener\">Elise Sabak<\/a> shared how the certification has impacted the brand.<\/p>\n<p style=\"font-weight: 400;\">\u201cThe certification has really helped us meet our strategic goals. Our Certified AiryWeight collection is by far our best performing and continues to be even with the addition of new ranges, it\u2019s the customer\u2019s go to\u201d, said Elise.<\/p>\n<p style=\"font-weight: 400;\">Elise also described the certification as a \u201cseal of trust\u201d that provides consumers with a compelling reason to choose SIJO products. It has become a key differentiator in the competitive bedding market, acting as an \u201cobjection buster\u201d for retailers.<\/p>\n<p style=\"font-weight: 400;\">The certification\u2019s influence is evident in SIJO\u2019s partnership with major retailers like Nordstrom. Initially, SIJO\u2019s products were featured in five Nordstrom stores. However, the popularity of the <strong>AiryWeight Collection<\/strong>\u2014 also known for its lightweight feel and cooling properties\u2014quickly propelled the brand to 20 stores, and then to 40 flagship locations.<\/p>\n<h3 style=\"font-weight: 400;\">Meeting in New York<\/h3>\n<div id=\"attachment_401535\" style=\"width: 310px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-401535\" class=\"size-medium wp-image-401535\" src=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-300x225.png\" alt=\"SIJO five years\" width=\"300\" height=\"225\" srcset=\"https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-150x113.png 150w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-200x150.png 200w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-300x225.png 300w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-400x300.png 400w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-600x450.png 600w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-768x576.png 768w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-800x600.png 800w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-1024x768.png 1024w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-1200x900.png 1200w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024-1536x1152.png 1536w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/11\/SIJO-at-EI-NY-2024.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-401535\" class=\"wp-caption-text\">The SIJO Team in New York with Leah McInerney and Brian Cahalane<\/p><\/div>\n<p style=\"font-weight: 400;\">SIJO recently met with members of the <strong> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong> Certification Program<\/strong> at Enterprise Ireland\u2019s New York office for an insightful ideation session. The discussion covered SIJO\u2019s journey, emerging trends in the bedding industry, and opportunities for future growth.<\/p>\n<p style=\"font-weight: 400;\">A key takeaway from the session was the increasing consumer demand for health-focused products backed by science. With more people prioritizing wellness, third-party certifications like <strong> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/strong> have become crucial for building trust and setting brands apart in the competitive market.<\/p>\n<p style=\"font-weight: 400;\">In fact, to celebrate their five-year milestone, SIJO has introduced five new colors to their <strong>Certified AiryWeight Collection<\/strong><strong>,<\/strong> further catering to the demand for stylish and health-conscious bedding.<\/p>\n<p style=\"font-weight: 400;\">Reflecting on this growth, Elise Sabak shared, \u201cThe continued expansion of the AiryWeight Certified line and being in a position where we have new ranges that we\u2019re looking to certify is so exciting because it means, one, we are growing as a brand, and two, it helps us continue to provide a healthier sleep environment and ideally a better sleep for people.\u201d<\/p>\n<h3 style=\"font-weight: 400;\">Recognition and Awards<\/h3>\n<div id=\"attachment_400515\" style=\"width: 335px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-400515\" class=\" wp-image-400515\" src=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-300x169.jpg\" alt=\"SIJO Five years\" width=\"325\" height=\"183\" srcset=\"https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-150x84.jpg 150w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-200x113.jpg 200w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-300x169.jpg 300w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-400x225.jpg 400w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-600x338.jpg 600w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-768x432.jpg 768w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-800x450.jpg 800w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-1024x576.jpg 1024w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-1200x675.jpg 1200w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-1536x864.jpg 1536w, https:\/\/asthmaandallergyfriendly.com\/USA\/wp-content\/uploads\/2024\/06\/IMG_3595-scaled.jpg 2560w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><p id=\"caption-attachment-400515\" class=\"wp-caption-text\">Elise Sabak receives award from Leah McInerney<\/p><\/div>\n<p style=\"font-weight: 400;\">SIJO\u2019s dedication to improving sleep health has not gone unnoticed. During her interview with Leah, Elise was presented with the <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/certified-success-sijos-retail-growth-and-recognition-in-partnership-with-the-asthma-allergy-friendly-program\/\" target=\"_blank\" rel=\"noopener\">Healthier Sleep Experience Award<\/a> on behalf of the <strong> <strong>Asthma &#038; Allergy Friendly\u00ae<\/strong><\/strong> Certification Program. This accolade recognizes SIJO\u2019s exceptional contributions to creating healthier indoor environments and advancing sleep solutions.<\/p>\n<p style=\"font-weight: 400;\">\u201cSleep is one of the most vulnerable\u00a0times of our day,\u00a0fueling SIJO\u2019s mission to create bedding with innovative materials to\u00a0promote healthier rest. Our collaboration with Allergy Standards and the Asthma and Allergy Foundation of America has allowed us to achieve and build on this mission through the certification of our AiryWeight Eucalyptus Bedding Line, and we could not be more proud to participate in the program, which provides peace of mind to our customers and community. We look forward to both continuing this collaboration and working to promote each other\u2019s missions for healthier home environments, \u201d said\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/annistromfeld\/\" target=\"_blank\" rel=\"noopener\">Anni Stromfeld<\/a>, Co-Founder of SJIO.<\/p>\n<p style=\"font-weight: 400;\">SIJO\u2019s reputation for quality and innovation has earned them numerous accolades and consistent placements on industry \u201cbest of\u201d lists. Their products are regularly featured by leading publications for their superior performance and value.<\/p>\n<p style=\"font-weight: 400;\">For example, <a href=\"https:\/\/www.apartmenttherapy.com\/best-home-products-2024-37393877\" target=\"_blank\" rel=\"noopener\">Apartment Therapy<\/a> recently praised the <strong>Sijo Eucalyptus Mattress Protector<\/strong>, writing, \u201cRarely in life is there a \u2018total package\u2019 product that checks all the boxes, but the Sijo Eucalyptus Mattress Protector actually does\u2026It\u2019s really the best!\u201d<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.forbes.com\/sites\/forbes-personal-shopper\/2023\/11\/11\/sijo-airyweight-eucalyptus-sheet-set-review\/?sh=48adcc31701d\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> also lauded the <strong>AiryWeight Eucalyptus Sheets<\/strong>, noting, \u201cThese sheets meet that challenge while remaining affordable, something that helped Sijo\u2019s AiryWeight Eucalyptus sheets earn a top spot on my list of the best cooling sheets.\u201d<\/p>\n<p style=\"font-weight: 400;\">Additionally, <a href=\"https:\/\/amp.cnn.com\/cnn\/cnn-underscored\/gifts\/cancer-zodiac-gift-ideas\" target=\"_blank\" rel=\"noopener\">CNN<\/a> recognized the <strong>AiryWeight Comforter<\/strong>, awarding it their <strong>Editor\u2019s Favorite for 2023<\/strong>, further solidifying SIJO\u2019s standing as a leader in the bedding sector.<\/p>\n<h3 style=\"font-weight: 400;\">Looking Ahead<\/h3>\n<p style=\"font-weight: 400;\">As SIJO celebrates five years of success, their journey serves as an inspiring example of how innovation, sustainability, and certification can come together to transform an industry. Their commitment to purposeful design and healthier indoor environments has earned them a loyal customer base and a reputation for excellence.<\/p>\n<p style=\"font-weight: 400;\">Five years on, SIJO continues to redefine sleep\u2014bringing science, style, and wellbeing to bedrooms everywhere.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrating five years, SIJO redefines sleep with luxurious Certified bedding designed for healthier indoor environments<\/p>\n","protected":false},"author":4,"featured_media":401532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[205],"tags":[824,1011,829,364,830,898,689,945,1025,845,920,851,901,875,984],"class_list":["post-401531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-asthma-allergy-friendly","tag-allergen","tag-allergy-standards-ltd","tag-asthma","tag-asthma-and-allergy-foundation-of-america","tag-bedding","tag-certified","tag-elise-sabak","tag-five-years","tag-healthy-home","tag-indoor-air-quality","tag-sijo","tag-textiles","tag-third-party-certification","tag-verified"],"yoast_head":"<!-- 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