{"id":401479,"date":"2024-11-15T15:06:07","date_gmt":"2024-11-15T15:06:07","guid":{"rendered":"https:\/\/www.asthmaandallergyfriendly.com\/USA\/?p=401479"},"modified":"2025-01-03T10:41:40","modified_gmt":"2025-01-03T10:41:40","slug":"true-values-journey-with-the-asthma-allergy-friendly-certification-program-a-partnership-building-trust-and-community-impact","status":"publish","type":"post","link":"https:\/\/asthmaandallergyfriendly.com\/USA\/true-values-journey-with-the-asthma-allergy-friendly-certification-program-a-partnership-building-trust-and-community-impact\/","title":{"rendered":"True Value\u2019s Journey with the Asthma & Allergy Friendly\u00ae<\/strong> Certification Program: A Partnership Building Trust and Community Impact"},"content":{"rendered":"

The Journey Begins \u2013 Commitment to Indoor Air Quality and Consumer Trust<\/strong><\/h2>\n

\"True<\/p>\n

True Value\u2019s journey with the Asthma & Allergy Friendly\u00ae<\/strong><\/strong> Certification Program began in 2018, marking a transformative period for the EasyCare paint brand. True Value recognized a growing demand among consumers for healthier products, especially for items used frequently in homes. Understanding that paint quality affects indoor air, True Value committed to meeting stringent standards to ensure that its products contribute positively to healthier indoor environments for all.<\/p>\n

True Value’s journey was not just about aligning with health-conscious trends but also about rebuilding consumer trust. EasyCare paint faced challenges before its certification. In 2014, Consumer Reports ranked it \u201cdead last,\u201d a ranking that acted as a wake-up call. True Value knew that consumers, retailers, and even their employees needed confidence in the product. The company decided to pursue independent third-party certification that would resonate with consumers, not only to strengthen the brand\u2019s credibility but to substantiate its dedication to healthier living spaces. The Asthma & Allergy Friendly\u00ae<\/strong><\/strong> Certification, known for its rigorous testing standards, provided the perfect solution.<\/p>\n

Upon achieving certification, the response from True Value\u2019s team was overwhelmingly positive. Employees, who once felt uncertain about EasyCare, began to see it as a high-quality choice they could proudly recommend. John Vanderpool<\/a>, Senior Vice President of True Value Manufacturing, shared that employees celebrated the certification announcement with high-fives, marking a shift from dejection to pride, and he commented:<\/p>\n

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“We’re building trust with the consumer, we’re gonna build trust with our retailers, and of course our own employees are saying Wow, 4 years ago we were dead last – now look where we are.”<\/p>\n<\/blockquote>\n

The Asthma & Allergy Friendly\u00ae<\/strong><\/strong> Certification Program\u2019s scientifically validated standards ensure that products meet strict criteria for low VOC emissions, reduced allergenic chemicals, and overall performance. For True Value, this certification embodied the brand\u2019s focus on health, home, and family, helping EasyCare paint emerge as a product consumers could rely on to contribute to healthier indoor air for the whole household.<\/p>\n

Again, from John Vanderpool:<\/p>\n

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“We want to make sure that we are not self-certifying, and this is why we pursued and achieved a third-party certification for emissions and toxicology. Frankly, the Asthma & Allergy Friendly\u00ae<\/strong><\/strong> Certification is a prestigious achievement. It\u2019s important for the younger generation to have these quality products in their homes as they grow up, and, when they get their own homes, they continue to trust EasyCare as their paint of choice.\u201d<\/p>\n<\/blockquote>\n