The True Value Fall Reunion 2024, hosted at Universal Studios Florida, was a vibrant event that brought together retailers and vendors from across the nation. The reunion featured exclusive product showcases, the latest industry trends, and innovative merchandising strategies that highlighted True Value’s commitment to staying at the forefront of the home improvement industry. Amid the excitement and networking, there was also an underlying theme that resonated with us at the asthma & allergy friendly® Certification Program and Allergy Standards Ltd (ASL) : True Value’s ongoing dedication to healthier homes and indoor air quality.
A Bold Statement at Universal Studios
True Value made a bold statement by taking over Universal Studios for the Fall Reunion. This unique experience set the tone for a reunion filled with excitement, learning, and a shared commitment to excellence. Refreshed brand colors and logo were center stage, reinforcing the company’s progressive direction. The event was not just about products; it was also an opportunity for attendees to engage with True Value’s leadership and product merchants. Attendees heard updates about the strong state of the company and participated in discussions on enhancing merchandise, industry trends, and must-have products for the upcoming season.
Commitment to a Healthier Indoor Environment Through CERTIFIED Products
True Value has been a longstanding CERTIFIED client of the asthma & allergy friendly® Certification Program, and their efforts to provide products that meet the highest standards were reinforced throughout the event. True Value’s EasyCare® Paint range, which has earned the asthma & allergy friendly® Certification, stood out as a prime example of their commitment to supporting better indoor air quality. To earn this certification, True Value voluntarily submitted their paint to undergo rigorous testing to ensure it meets strict criteria for low emissions of volatile organic compounds (VOCs), reduced allergenic chemicals, and overall performance, ensuring that it supports a healthier indoor environment.
John Vanderpool, Divisional President of True Value Manufacturing, reflected on the event, saying, “True Value’s Fall Reunion was a great opportunity to demonstrate our commitment to product excellence and innovation. Our goal is to always ensure that our products contribute positively to the lives of our customers and the communities we serve.”
A Range of CERTIFIED Products
In addition to paint, True Value also stocks other asthma & allergy friendly® CERTIFIED products, including a range of Filtrete™ Air Filters, and Granite Gold’s Guardsman Dusting Cloths, further demonstrating their commitment to indoor environmental quality.
Christina Ironside, Portfolio Manager at 3M shared, “Over the past few years, there’s been a significant shift in awareness about what’s in the air we breathe – with both of what we can and cannot see. The smallest airborne particles in our home’s air (0.3 microns to 1 micron in size) make up 99% of the particles we breathe each day. The asthma & allergy friendly® Certification Program plays a vital role in helping people understand and trust that our products truly support better indoor air quality. For Filtrete™ Brand, having our products independently validated through this certification is important to meet the growing demands of informed consumers.”
Conclusion
In conclusion, the True Value Fall Reunion 2024 showed that, through their focus on industry trends and product innovation, their commitment to supporting better indoor air quality remains a driving force behind their product offerings. Their ongoing collaboration with the asthma & allergy friendly® Certification Program is a powerful example of how they continue to lead the industry by prioritizing the impact their products have on the indoor environment. As we reflect on the event, we are proud to support True Value in their mission to provide scientifically validated products for all. As True Value continues to lead by example, they reinforce the importance of trust, scientific validation, and corporate responsibility in today’s marketplace.