CES-2020Washington, DC (January 21, 2020) – The asthma & allergy friendly® Certification Program, which is jointly run by Allergy Standards Limited (ASL) and the Asthma and Allergy Foundation of America had several certified asthma & allergy friendly® client brands exhibiting at the Consumer Electronics Show including LG, Samsung, 3M Filtrete, and Mercedes Benz. Each of these clients featured products that highlighted the importance of indoor air quality and a healthy home environment, which are core to the Certification Program.

  • LG Styler with Black Tinted Mirror utilizes LG’s innovative TrueSteam® technology to gently refresh clothes, linens, pillows, plush toys and more – sanitizing garments to neutralize unpleasant odors and reduce allergens — using pure, simple water and no chemical additives.
  • LG Front- and Top-Load TurboWash Washing Machines include the new TurboWash™ 360 front-load washer (model WM3900) that uses five powerful jets with variable sprays to surround clothes from multiple angles so detergent can penetrate deep into fabrics for a complete clean – even for big loads – in under 30 minutes. LG’s new top-load washer with TurboWash3D™ Technology (model WT7900) that uses the power of steam to reduce common household allergens by more than 95 percent.
  • LG went on to win the USA Today Editors’ Choice Awards, along with a number of CES innovation awards; one prize specifically mentioning certification by the asthma & allergy friendly® program as a key reason they won the award. With their AI capabilities, they are specifically targeting and optimizing the home for healthy living.
  • Samsung’s Cube Air Purifier with Wind-Free™ Air Purification provides 99.97% removal of ultra fine dust and recedes allergies, bad odors, and bacteria, providing cleaner air for your home.
  • 3M’s Filtrete™ Healthy Living Air Filter use an exclusive technology that acts like a magnet to attract and capture microscopic allergens.
  • Mercedes Benz’s concept cars were profiled and cabin IAQ must be a priority in cars of the future.

A key mega trend of CES 2020 was a focus on design thinking and human centered design, as it related to the health and wellness of humans interacting with those devices.  The asthma & allergy friendly® Certification Program believes this trend will continue to grow in importance, and we expect our client brands such as TRANE, LG, 3M, Samsung, Tarkett, Congoleum, Guardsman, and SureFit to continue their standard of excellence by showcasing their certified products at upcoming events and tradeshows including the International Builders Show, Kitchen & Bath Industry Show, International Surface Event, and Winter Market.

About the asthma & allergy friendly® Certification Program 

The asthma & allergy friendly® Certification Program is a unique, groundbreaking collaboration between the Asthma and Allergy Foundation of America and Allergy Standards Limited. This program helps people make informed purchases for a #healthierhome. We test household products against strict standards. If products pass our tests, they earn the CERTIFIED asthma & allergy friendly® mark. Certified products include air cleaners, dehumidifiers, paints, bedding, vacuum cleaners, washing machines, stuffed toys, cleaning services and more. Visit aafa.org/certified for more information.