In April Hollander, LG Electronics and True Value partnered at the 2019 Mom 2.0 Summit showcasing their CERTIFIED asthma & allergy friendly® products to create a Healthier Home Booth.
Mom 2.0 is a gathering of macro influencers and leaders who create content online and on air in products, food, social change and design.
Left to right – Karyn Purcell (Hollander) Yunjyung Choi (LG) Brian Coleman (LG) Maryellen LaVergne (Hollander) Elizabeth Mackey (True Value)
It was a huge success for these companies to promote their CERTIFIED products and connect one on one with macro influencers. They took it to the next level by utilizing social media to promote their CERTIFIED products and at one point #LGHOMEFREE was trending on Twitter. Hollander took the opportunity to identify a few influencers that met their promotional needs for the CERTIFIED Live Comfortably Brand and True Value leveraged macro influencers to amplify their CERTIFIED EasyCare® Paint initiatives and campaigns.
If you are a CERTIFIED client interested in exhibiting at the 2020 Mom 2.0 Summit in Los Angeles, May 6-8th and collaborating with other Certified partners please contact Michele Cassalia.
Tickets and sponsorships are selling out fast!
Pics from the 2019 Mom 2.0 Summit
Some of the Social Media Pickup
