We recently sat down with Elise Sabak from SIJO to hear about the brand’s journey and success with the asthma & allergy friendly® Certification Program. Meeting face-to-face in New York for the first time made the conversation even more special.
A Seal of Trust
Since SIJO earned the asthma & allergy friendly® certification in 2022, they’ve seen a big boost in customer trust. Elise explained how this certification has helped SIJO stand out from other bedding brands. For shoppers, it’s a clear signal that SIJO’s CERTIFIED products are a healthier choice, empowering them to make better choices.
Retail Expansion and Success
Elise shared how the certification has opened doors with major retailers like Nordstrom. SIJO started in just five Nordstrom stores, quickly expanded to 20, and now their products are in 40 stores. Their CERTIFIED AiryWeight collection is extremely popular with customers, thanks to its benefits for sleep health. This positive feedback has made SIJO a top seller on Nordstrom’s website and led to more stores carrying their products, especially in key locations like New York.
Recognition and Awards
During our chat, we celebrated SIJO’s achievements with Leah McInerney, Customer Success Manager, presenting Elise the Healthier Sleep Experience Award from the asthma & allergy friendly® Certification Program. This award is recognition of SIJO’s dedication to healthier sleep solutions and their impressive contributions to the industry. Elise was delighted and mentioned how the certification and this recognition have been game-changers for SIJO.
Looking Ahead
As SIJO nears its five-year anniversary, the brand has some exciting plans. Elise announced they’ll be launching five new colors in their CERTIFIED range this summer, meeting high customer demand. These new colors are set to strengthen SIJO’s presence in the market even further. Our collaboration highlights how important certification can be for building trust, driving success, and expanding market reach.
In a nutshell, SIJO’s story with the asthma & allergy friendly® Certification Program shows the power of trust and standing out in a crowded market. Their commitment to innovation and healthier sleep solutions makes them a brand to watch!