True Value Fall Reunion
At the October 2019 Fall True Value Reunion in Chicago the US asthma & allergy friendly® Certification team had the opportunity to educate and talk with local True Value business owners across the country about the CERTIFIED EasyCare® paint. It was a timely opportunity to connect one on one with independent retail owners and the True Value EasyCare® corporate team with October being Indoor Air Quality Awareness Month and to share why the EasyCare® Ultra-Premium Acrylic Latex paint is better for the indoor environment than other brands. “Consumers with asthma and allergies desire many color options and they want to feel confident the paint they choose minimizes any impact on the indoor air quality in their home,” said Michele Cassalia, Director of Marketing for the Certification Program. “They also want to know the paint they buy is more suitable for them.”
The US team handed out free copies of the asthma & allergy friendly® Certification special edition of fresh AAIR which covers many ways you can create a healthier home. You can get a free digital copy of fresh AAIR here.
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