The asthma & allergy friendly® Certification Program US team attended the True Value 2020 Spring Reunion in Philadelphia. The team provided educational content on asthma and allergy prevalence across the US to store owners and managers who were visiting the EasyCare Paint Booth.

More than 2100 hardware stores nationwide were attending the reunion and several of our CERTIFIED clients had products on display such as 3M, Bona and Benjamin Moore.

The True Value EasyCare paint is CERTIFIED asthma & allergy friendly® because it passed our rigorous scientific standards and is scientifically proven to considerably reduce your exposure to allergens.

In order for a paint to meet our requirements, strict standards for appropriate levels must be met when:

  • Monitoring volatile organic compounds (VOCs) emitted by the paint;
  • Evaluating the performance of the paint. It must meet or exceed all physical performance standards the country it is used in requires; and
  • Reviewing chemicals to ensure the allergenic and sensitizing chemicals are as low as possible or non-existent.