California-based company Rabbit Air has spent the past 20 years at the forefront of air cleaning technology, dedicated to improving indoor air quality and enhancing the well-being of its customers. Founded in 2004, Rabbit Air’s mission is simple but impactful: “To offer our customers effective, innovative, and stylish products to improve air quality, backed by friendly, customer-centric service.” Over the years, this dedication has made Rabbit Air one of the fastest-growing companies in the U.S., earning it a place on Inc. magazine’s list from 2009 to 2022.
One of the keys to its success has been its commitment to creating high-performance air purifiers that have earned the asthma & allergy friendly® Certification Mark. Rabbit Air has been a CERTIFIED client of the asthma & allergy friendly® Certification Program since 2011, and this collaboration has played a pivotal role in making Rabbit Air products a trusted choice for consumers who need reliable solutions to improve indoor air quality.
The Importance of Independent Certification
In a crowded market where health claims are often unverified, the asthma & allergy friendly® Certification Program provides an extra layer of trust for the consumer. Run by Allergy Standards Ltd. (ASL) and the Asthma and Allergy Foundation of America (AAFA), the program subjects products to rigorous scientific testing to ensure they meet strict standards for reducing allergens and improving air quality.
For air purifiers like Rabbit Air’s to earn this certification, they must meet stringent criteria for reducing airborne allergens, such as pet dander and dust mite allergens, while keeping ozone levels within safe limits as per federal regulations. This independent testing ensures that Rabbit Air’s purifiers not only work as intended but also contribute to healthier indoor spaces for everyone, particularly for the approximately 100 million Americans living with asthma and/or allergies.
According to Tamina O’Brien, Senior Team Member at Rabbit Air, the certification has significantly helped Rabbit Air differentiate itself in a competitive market. “The asthma & allergy friendly® Certification is a benchmark for air purifier efficacy and independent testing for allergy and asthma sufferers,” says Tamina. “This certification, coupled with our deep understanding of the community, has been instrumental in helping us design and enhance our air purifiers with the specific needs of allergy and asthma sufferers in mind.” This certification has also built trust among healthcare professionals, including allergists who rely on Rabbit Air products in their offices to create healthier environments for patients.
Rabbit Air’s Commitment to Giving Back
Beyond creating exceptional products, Rabbit Air has made community engagement and giving back a core part of its mission. Over the past decade, the company has been involved in numerous initiatives to support vulnerable populations affected by asthma and other respiratory conditions.
One notable collaboration is with AAFA’s Health Equity Advancement and Leadership (HEAL) Program and Healthier Home Initiative, through which Rabbit Air has donated air purifiers to healthcare facilities, including the Children’s Hospital in Philadelphia and the Children’s National Hospital in Washington, D.C. These donations have helped improve air quality in clinics and hospitals, providing a critical layer of protection for children with asthma and other respiratory conditions
AAFA reports that, “Thanks to Rabbit Air’s generous donations, many participants in the HEAL program can now enjoy the benefits of a high-quality air cleaner—something that may have otherwise been out of reach. These air cleaners have played a vital role in helping to reduce exposure to indoor asthma and allergy triggers, offering individuals a tool to better manage their asthma and improve their overall well-being.”
Rabbit Air’s contributions extend beyond air purifiers. The company has donated over $145,000 to the Breast Cancer Research Foundation, reflecting its commitment to improving health outcomes across a broad spectrum. This dedication to health and well-being, both through its products and charitable efforts, highlights Rabbit Air’s focus on making a positive impact beyond business.
June, a HEAL Program participant, receives a CERTIFIED air purifier from Rabbit Air
Recognizing Rabbit Air’s Achievements
As Rabbit Air celebrates its 20th anniversary, it’s clear that its focus on innovation and customer satisfaction has led to widespread recognition. Most recently, the asthma & allergy friendly® Certification Program, honored Rabbit Air with the “Supporting Healthier Communities Award” at the 2024 AAAAI Annual Meeting. This award highlights Rabbit Air’s exceptional contributions to promoting healthier indoor environments, particularly in underserved communities.
Tamina O’Brien reacted to the award by saying “Rabbit Air is proud to stand alongside Allergy Standards and the Asthma and Allergy Foundation of America as partners in their crucial mission to educate and advocate for the allergy and asthma community. Together, we’re committed to supporting their ongoing efforts to help at-risk populations, and making a meaningful difference. We look forward to continuing our partnership and doing even more to improve the lives of those affected by allergies and asthma.”
Rabbit Air’s partnership with AAFA’s HEAL Program further exemplifies its commitment to addressing health disparities. Through the HEAL program, Rabbit Air has donated CERTIFIED air cleaners to Breathe Southern California, helping to improve indoor air quality for families and communities that bear the greatest burden of respiratory conditions like asthma.
Rabbit Air accepts award from the asthma & allergy friendly® Certification Program
Trusted by Experts and Customers Alike
Rabbit Air’s reputation for delivering high-quality products has earned it widespread praise from both the media and consumers. TIME magazine recently featured Rabbit Air’s A3 air purifier in an article “The Best Air Purifiers for Healthier Living,” praising the unit for its powerful ability to capture 99.7% of airborne particles, including dust, pet dander, and common household VOCs. TIME noted that Rabbit Air’s product goes beyond functionality, incorporating sleek, modern designs that fit seamlessly into any home or office.
Additionally, Rabbit Air has earned the Bizrate® Circle of Excellence® Platinum Award seven times, an accolade that reflects consistently positive customer feedback. Customers appreciate Rabbit Air’s commitment to service, innovative technology, and the peace of mind that comes from knowing its air purifiers are rigorously tested and CERTIFIED for performance.
“As we celebrate our 20th anniversary, I am incredibly proud of our organization and the dedicated team that has continuously delivered innovative, premium-quality products and exceptional 24/7 service to our customers. I would also like to extend my heartfelt thanks to AAFA and ASL for their unwavering support and expertise in air purifier efficacy testing and standards, which have been invaluable to us,” says Edwin Cheung, Co-Founder.
Looking Forward to the Future
With each new product iteration, Rabbit Air continues to push the boundaries of air purification technology, always focused on delivering solutions that help people breathe easier and live healthier lives.
The asthma & allergy friendly® Certification Program has enjoyed being part of Rabbit Air’s journey, providing an independent seal of approval that reassures customers they are making a trusted and tested choice. Looking to the future, we are excited about continuing our successful collaboration with Rabbit Air in our shared mission to improve indoor air quality and health for all.