Brand Promises for Healthier Homes: An interview with Jill Mathis, Brand Manager at Bona

It’s no secret that consumers are demanding products that are safer and healthier for themselves and their families. But many brands are capitalizing on this by making health claims that are scientifically unfounded. What separates the companies that are delivering on their brand promise from the ones that are not, and how can companies tighten their messaging to cut across the noise?

Here I interview leaders, brand managers, and marketers who are part of a global movement towards healthier products that are rooted in rigorous science. In this interview, meet Jill Mathis, Brand Manager at Bona, a company leading the way in hardwood floor care.

bona logo

CS: What factors are most important to achieve your Corporate Social Responsibility goals in 2018?

JM: As a strong believer in sustainability and social responsibility, Bona is always innovating and progressing in our Corporate Social Responsibility (CSR) journey. In an effort to strengthen our position as a responsible corporation we have strengthened our focus on safety, health, and the environment over the past few years. CSR permeates everything we do from our products to our facilities to everyday operations. Bona’s CSR strategy for 2018 has set measurable targets in sourcing and logistics, business, employees, products and society. 

CS: What industry trends are you seeing in terms of health products, Eco-friendly, sustainability, and use of marketing words like hypoallergenic/green?

JM: It’s no secret that for the past few years terms like “sustainable, green and eco-friendly” have increased in popularity and visibility in marketing campaigns. Yet consumers are savvy and know when a product or brand is “green-washing” versus offering an authentic product or service aimed at sustainability.

Note: Green-washing is an industry term for when ‘green PR’ or ‘green marketing’ is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly.

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Reducing Humidity Creates Healthier Homes for Those With Asthma and Allergies

New DēLonghi Dehumidifiers Offer the First Certified Option for Millions 
of People Living with Asthma, Allergies

DeLonghi Compact 15 Pint Dehumidifier with Air FiltrationLANDOVER, Md. (Oct. 16, 2017) - The Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL) announced today that five DēLonghi dehumidifiers have earned asthma & allergy friendly® Certification. These are the first dehumidifiers to receive the program’s mark.

The asthma & allergy friendly® Certification Program, an independent program administered by AAFA with their partner ASL, helps consumers identify products more suitable for people with asthma and allergies.

In high humidity, mold and dust mites thrive, both of which can cause serious problems for those with asthma and allergies. A dehumidifier can help consumers balance the humidity in their homes, offices and classrooms to an appropriate level to reduce allergen exposure.

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