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Bert's Blog™

Bert's Blog™ features anything and everything to do with what is more suitable for those living with asthma and allergies. The blog also presents information for manufacturers aiming to provide products and services for those patients with asthma and allergic diseases.

Bert takes the science of certification and talks about it with you so that all can better understand what it means to be Certified asthma & allergy friendly™. He will also discuss tips, asthma and allergy news and resources, Q&As, newly certified products and services, and more.

Bert's Blog™ will occasionally feature guest bloggers from the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL) who will talk about manufacturer tips, new Certification Standards, and industry news.

The asthma & allergy friendly™ Certification Program’s Impact: Part 5

This is a five-part blog series about the asthma & allergy friendlyCertification Program’s impact.

8.13.15 Berts Impact Part 5 Image Berts ImpactPart 5 is finally here.  I’m finally going to talk about how prevalence, "Health Mavens", tactics, and awareness all fit together like puzzle pieces to construct the asthma & allergy friendly™ Certification Program story.

Here’s the story.

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The asthma & allergy friendly™ Certification Program’s Impact: Part 4

This is a five-part blog series about the asthma & allergy friendlyCertification Program’s impact.

7.30.15 Berts Impact Part 4 Image Mark AwarenessThe third post of this five-part series about the asthma & allergy friendly™ Certification Program’s impact talked about what “Health Mavens” do to improve their home’s indoor air quality.  In this post, I want to share what “Health Mavens” think when they see the Certification Mark.

From the last post, we know that not all household products are equal.  Only products with the distinctive asthma & allergy friendly™ Certification Mark are scientifically proven to be more suitable for those with asthma and allergies.  And recognition of the Mark is rapidly growing.

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The asthma & allergy friendly™ Certification Program’s Impact: Part 2

This is a five-part blog series about the asthma & allergy friendlyCertification Program’s impact.


7.2.15 Berts Impact Part 2 Image Health Mavens for ConsumersThe first post of this five-part series about the asthma & allergy friendly™ Certification Program’s impact talked about why the program was created.  In this post, I want to talk about a special group of people that you just might be a part of.

From the last post, we know that asthma and allergies affect 1 out of 5—or 60 million–Americans.  That includes children and adults.  But did you know these diseases are the 3rd most common chronic disease among children under 18?  These children need help from their moms, dads, caregivers, teachers, and doctors to manage their asthma and allergies.

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