AAAAI Conference a Big Hit for the Certification Program, Dyson, Rabbit Air, and Royal Heritage
The asthma & allergy friendly® Certification Program and the Asthma and Allergy Foundation of America recently exhibited at the annual American Academy of Allergy, Asthma & Immunology Conference (AAAAI) in Atlanta, GA. With over 7,000 physicians in attendance, AAAAI is an amazing opportunity to educate and interact with physicians from around the world who specialize in treating asthma and allergies.
Products carrying the asthma & allergy friendly® Mark have been scientifically tested and are proven to be more suitable for people affected by asthma and allergies. Recognition of the Mark has grown consistently over the last 10 years in the eyes of the consumer, and more companies have joined the program to capitalize on this hard-earned distinction as one of the few to have earned the asthma & allergy friendly® Certification Mark.
An added benefit for companies that have joined the program is the chance to speak with physicians and consumers at various industry-specific events. AAAAI was a great opportunity for companies who have joined the Certification Program to be able to speak with physicians from around the world and educate them on what it means to be Certified. Showcasing the effectiveness of their products, such as evidence that the Dyson Hot + Cool Link cleans more than 99% of allergens from the air, leads to greater brand awareness in the eyes of physicians, and increases the likelihood that they will recommend these products to their patients for a healthier home....