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Bert's Blog™

Bert's Blog™ features anything and everything to do with what is more suitable for those living with asthma and allergies. The blog also presents information for manufacturers aiming to provide products and services for those patients with asthma and allergic diseases.

Bert takes the science of certification and talks about it with you so that all can better understand what it means to be Certified asthma & allergy friendly™. He will also discuss tips, asthma and allergy news and resources, Q&As, newly certified products and services, and more.

Bert's Blog™ will occasionally feature guest bloggers from the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL) who will talk about manufacturer tips, new Certification Standards, and industry news.

The asthma & allergy friendly® Certification Program Unveils New Booth at the Prestigious AAAAI Conference

Certification Program Booth at the AAAAI Conference in March 2017AAAAI Conference a Big Hit for the Certification Program, Dyson, Rabbit Air, and Royal Heritage

The asthma & allergy friendly® Certification Program and the Asthma and Allergy Foundation of America recently exhibited at the annual American Academy of Allergy, Asthma & Immunology Conference (AAAAI) in Atlanta, GA. With over 7,000 physicians in attendance, AAAAI is an amazing opportunity to educate and interact with physicians from around the world who specialize in treating asthma and allergies. 

Products carrying the asthma & allergy friendly® Mark have been scientifically tested and are proven to be more suitable for people affected by asthma and allergies. Recognition of the Mark has grown consistently over the last 10 years in the eyes of the consumer, and more companies have joined the program to capitalize on this hard-earned distinction as one of the few to have earned the asthma & allergy friendly® Certification Mark.

An added benefit for companies that have joined the program is the chance to speak with physicians and consumers at various industry-specific events. AAAAI was a great opportunity for companies who have joined the Certification Program to be able to speak with physicians from around the world and educate them on what it means to be Certified. Showcasing the effectiveness of their products, such as evidence that the Dyson Hot + Cool Link cleans more than 99% of allergens from the air, leads to greater brand awareness in the eyes of physicians, and increases the likelihood that they will recommend these products to their patients for a healthier home.

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Here’s to My 10th Birthday!

4.18.16 Bert 10th Birthday Image Bert in Party HatThis spring allergy season marks the 10th anniversary of AAFA’s asthma & allergy friendly® Certification Program. In honor of Bert’s (that’s me!) 10th birthday, we will be giving away AllerZip Smooth Mattress Encasements and Pillow Protectors to one winner for their ENTIRE home!  

The 60 million Americans with asthma and allergies have learned to trust Certified products and services when they see the Certification Mark on a product. These Certified products and services have been tested against strict scientific standards and shown to be suitable for families with asthma or allergies.

In 10 years, the program has:

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Happy Holidays from Bert

12.24.15 Happy Holidays Image Santa Hat BertHappy Holidays from Bert and the asthma & allergy friendly™ Certification Program team.

 

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Lisa Higdon
Merry Christmas and a Happy Wheeze Free New Year!!
Thursday, 24 December 2015 16:03
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A Closer Look at Allergen Testing in the Labs

The Asthma and Allergy Foundation of America works with Allergy Standards Limited to scientifically test products and services.  These tests make sure products like vacuums, air cleaners, and humidifiers more suitable for families like yours with asthma and allergies.  This video takes a closer look into the labs and facilities where those products are tested against our strict standards!

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The asthma & allergy friendly™ Certification Program’s Impact: Part 5

This is a five-part blog series about the asthma & allergy friendlyCertification Program’s impact.

8.13.15 Berts Impact Part 5 Image Berts ImpactPart 5 is finally here.  I’m finally going to talk about how prevalence, "Health Mavens", tactics, and awareness all fit together like puzzle pieces to construct the asthma & allergy friendly™ Certification Program story.

Here’s the story.

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The asthma & allergy friendly™ Certification Program’s Impact: Part 4

This is a five-part blog series about the asthma & allergy friendlyCertification Program’s impact.

7.30.15 Berts Impact Part 4 Image Mark AwarenessThe third post of this five-part series about the asthma & allergy friendly™ Certification Program’s impact talked about what “Health Mavens” do to improve their home’s indoor air quality.  In this post, I want to share what “Health Mavens” think when they see the Certification Mark.

From the last post, we know that not all household products are equal.  Only products with the distinctive asthma & allergy friendly™ Certification Mark are scientifically proven to be more suitable for those with asthma and allergies.  And recognition of the Mark is rapidly growing.

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