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Courtney Sunna - Program Sales Director

Bert's Blog™ features anything and everything to do with what is more suitable for those living with asthma and allergies. The blog also presents information for manufacturers aiming to provide products and services for those patients with asthma and allergic diseases.

Bert takes the science of certification and talks about it with you so that all can better understand what it means to be Certified asthma & allergy friendly™. He will also discuss tips, asthma and allergy news and resources, Q&As, newly certified products and services, and more.

Bert's Blog™ will occasionally feature guest bloggers from the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL) who will talk about manufacturer tips, new Certification Standards, and industry news.

Courtney has been working with ASL since 2016. Her key responsibility is in the business development and sales of Certification Program in North America.


Courtney is a seasoned sales leader and strategist with an International MBA from the University of Pisa in Italy. Her experiences have taken her across the world, living and working across the United States, Australia, Europe, and the Middle East for companies such as Novartis Pharmaceuticals and Wells Fargo. She excels in developing new programs, turnaround sales techniques, and coaching teams.

Unleash Your Genius; Network and meet with 1,000+ sustainability innovators and rule breakers!

The CEO of Allergy Standards, Dr. John McKeon, will be speaking at the Living Future unConference on May 17th in Seattle, WA, the premier event for sustainable buildings and healthy materials. 

About the Event

Living Future unConference by the International Living Future Institute is an annual event that attracts disruptive design leaders and is the forum for leading minds in the green building movement seeking solutions to the most daunting global issues of our time. This year’s three-day conference will focus on the diverse layers of Genius and Courage, featuring keynotes Van Jones, Kirsti Luke, and Naomi Klein.

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The asthma & allergy friendly® Certification Program Unveils New Booth at the Prestigious AAAAI Conference

Certification Program Booth at the AAAAI Conference in March 2017AAAAI Conference a Big Hit for the Certification Program, Dyson, Rabbit Air, and Royal Heritage

The asthma & allergy friendly® Certification Program and the Asthma and Allergy Foundation of America recently exhibited at the annual American Academy of Allergy, Asthma & Immunology Conference (AAAAI) in Atlanta, GA. With over 7,000 physicians in attendance, AAAAI is an amazing opportunity to educate and interact with physicians from around the world who specialize in treating asthma and allergies. 

Products carrying the asthma & allergy friendly® Mark have been scientifically tested and are proven to be more suitable for people affected by asthma and allergies. Recognition of the Mark has grown consistently over the last 10 years in the eyes of the consumer, and more companies have joined the program to capitalize on this hard-earned distinction as one of the few to have earned the asthma & allergy friendly® Certification Mark.

An added benefit for companies that have joined the program is the chance to speak with physicians and consumers at various industry-specific events. AAAAI was a great opportunity for companies who have joined the Certification Program to be able to speak with physicians from around the world and educate them on what it means to be Certified. Showcasing the effectiveness of their products, such as evidence that the Dyson Hot + Cool Link cleans more than 99% of allergens from the air, leads to greater brand awareness in the eyes of physicians, and increases the likelihood that they will recommend these products to their patients for a healthier home.

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Certification Program Attends NYC Toy Fair; Stuffed Toys Continue to be Hottest Certification Category

February 21, 2017
New York, NY

new york toy fairThe Toy Fair, produced by the Toy Industry Association, is the premier trade event whose members account for 90% of the annual U.S. domestic toy market of $26B. The asthma & allergy friendly® Certification Program attended this year to meet with existing clients and answer questions about how toy companies can obtain this certification for certain categories of toys.

Many toy companies displayed toys that are made from organic ingredients, “green,” recycled, or otherwise good for the environment, but there is little to no regulation in the industry to support these claims. Additionally, toymakers are often not required to submit their products for any type of scientific laboratory testing to be able to make these claims on their packaging.

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Orlando International Builders’ Show Brings Interest to Certification Program

Orlando International Builders Show On January 11th and 12th, I had the opportunity to attend the NAHB International Builders’ Show (IBS) in sunny Orlando, Florida. This expo is the largest building and construction show in the U.S. and welcomed approximately 100,000 visitors over the three-day event. During this time,  I was looking out for new companies and products that could be a fit for the asthma & allergy friendly® certification program in categories including flooring, insulation, indoor air quality, washing machines, and vacuum cleaners. In the coming weeks, we are very happy to share that two exhibiting companies will be certifying new products with us, the details of which will be announced shortly.

Over the course of the event, more than 1,500 companies showcased their new and innovative products, participated in events and information sessions, and networked with potential clients. As I walked the event and met with various manufacturers and suppliers, the importance of designing and maintaining a ‘healthy home’ was a common thread throughout conversations in many different consumer product categories. As companies aim to bring value to their consumers, they are also striving to meet expectations on both quality and social responsibility. By offering products that have been scientifically tested to be asthma & allergy friendly®, these companies are showcasing their commitment for designing and providing products to be safer for the 60 million Americans living with asthma and allergies.   

For example, bad indoor air quality (IAQ) can be one of the main triggers for an asthma or allergy attack. Therefore, it’s essential to certify that products, such as air purifiers, actually do purify the air and aren’t just displacing the allergens, dust, mold, cat hair, or other toxins around the room.  Today, global connectivity and the internet of things (IOT) is making it easier and easier to have control over our own homes; we can monitor our security cameras remotely and turn on or off the air conditioning unit from our smartphones, but can we check that the air quality we’re breathing in our houses is safe and pure?

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