The asthma & allergy friendly™ Certification Program’s Impact: Part 4

This is a five-part blog series about the asthma & allergy friendlyCertification Program’s impact.

7.30.15 Berts Impact Part 4 Image Mark AwarenessThe third post of this five-part series about the asthma & allergy friendly™ Certification Program’s impact talked about what “Health Mavens” do to improve their home’s indoor air quality.  In this post, I want to share what “Health Mavens” think when they see the Certification Mark.

From the last post, we know that not all household products are equal.  Only products with the distinctive asthma & allergy friendly™ Certification Mark are scientifically proven to be more suitable for those with asthma and allergies.  And recognition of the Mark is rapidly growing.

Over 30% of “Health Mavens” recognize the Certification Mark and 35% trust the Mark.  That’s up from 4% recognition and 13% trust in just two short years.  After seeing the Mark, 62% of “Health Mavens” believe it represents a product that is a better choice and 42% would purchase a product with the Mark over a product without.

So how do all of these parts—prevalence, "Health Mavens", tactics, and awareness—fit together?  Stay tuned for the last post in this five-part series.

Would you purchase a product with the Certification Mark over a product without the Mark?  Tell us in the comments below why you would or would not.  

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